Progressive Introduces the Mythical 'Motaur' for Latest Brand Campaign

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The human/motorcycle hybrid celebrates the quiet confidence of motorcycle riders
Progressive Introduces the Mythical 'Motaur' for Latest Brand Campaign
Motorcycle insurance company Progressive has launched a disruptive new brand campaign that introduces the mythical Motaur - a human/motorbike hybrid. Created in tandem with Arnold, the campaign builds on the core customer insight that motorcycle riders are one with their bikes. It’s mythical, mystical and taps into a universal truth that inspires and uplifts. As the number one motorcycle insurer in the U.S., Progressive wanted to celebrate the quiet confidence of an often misunderstood community of thrill-seekers.

 
Considered an anti-selling ad, these new spots are about using cinematography and a relatable character to capture the hearts and minds of consumers. It’s a trend that transcends their industry, designed to emotionally connect with consumers through a distinct personality or character, rather than hero a product or service.


Icaro Doria, CCO of Arnold, says: "Our creative team took a unique insight about motorcycle riders and created The Motaur. Motaur feels like the right campaign at the right time for this industry leader and I continue to be impressed by the work that the partnership between Progressive and Arnold creates."
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Post Production / VFX

Post Production Company: The Mill

Production Company

Production Company: Dummy Films

Director: Harold Einstein

Line Producer: Michael Kanter

Cinematographer: Jonathan Freeman

Sound

Sound Company: Singing Serpent

Offline

Edit Company: Arcade

Editor: Dave Anderson

Creative Agency

Creative Agency: Arnold

Chief Creative Officer: Icaro Doria

Executive Creative Director: Sean McBride

Creative Director: Michael Sullivan, Gregg Nelson

Art Director: Michael Sullivan

Copywriter: Gregg Nelson

Producer: Sean Vernaglia

Planner: Lanna Tokuhiro

Business Affairs: Danielle Ivicic

Project Manager: Brya Capell

Marketing: Val Bettini, Gail Felcher and Crissy Cavallaro

Genres: Comedy, Visual VFX, People, Dialogue

Categories: Insurance, Finance

Arnold Worldwide, 1 year ago