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Progressive Introduces the Mythical 'Motaur' for Latest Brand Campaign



The human/motorcycle hybrid celebrates the quiet confidence of motorcycle riders

Progressive Introduces the Mythical 'Motaur' for Latest Brand Campaign
Motorcycle insurance company Progressive has launched a disruptive new brand campaign that introduces the mythical Motaur - a human/motorbike hybrid. Created in tandem with Arnold, the campaign builds on the core customer insight that motorcycle riders are one with their bikes. It’s mythical, mystical and taps into a universal truth that inspires and uplifts. As the number one motorcycle insurer in the U.S., Progressive wanted to celebrate the quiet confidence of an often misunderstood community of thrill-seekers.

Considered an anti-selling ad, these new spots are about using cinematography and a relatable character to capture the hearts and minds of consumers. It’s a trend that transcends their industry, designed to emotionally connect with consumers through a distinct personality or character, rather than hero a product or service.

Icaro Doria, CCO of Arnold, says: "Our creative team took a unique insight about motorcycle riders and created The Motaur. Motaur feels like the right campaign at the right time for this industry leader and I continue to be impressed by the work that the partnership between Progressive and Arnold creates."


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Genres: Dialogue, People, Visual VFX, Comedy

Categories: Insurance, Finance

Arnold Worldwide, Wed, 08 May 2019 11:43:15 GMT