senckađ
Group745
Group745
Group745
Group745
Group745
Group745
Creative in association withGear Seven
Group745

Progressive Insurance Gives People a Break and Does Nothing in Latest Spot

23/04/2021
Group745
Advertising Agency
Boston, USA
360
Share
3/5ths of NSYNC star in the humourous spot from Arnold and Station Film
Group_3646

Over the past year, we’ve all been through a lot – and so have Progressive’s customers and homeowners in general. To give people a break, in its latest ad nothing (wacky) happens…or does it?

While Progressive’s work is typically filled with over-the-top scenarios, the latest spot takes on a quiet and self-aware approach in order to make this new spot featuring Flo memorable and unexpected. Almost half of the ad is silence, which emphasises the lack of typical hijinks. The silence also builds tension to the ending– 3/5ths of NSYNC’s surprise arrival. Chris Kirkpatrick, Joey Fatone, and Lance Bass are the perfect trio to poke fun at the fact that Flo and Rodney don’t want them there.

The ad will be featured on all major networks, digital, social, and connected TV.


Credits
Agency / Creative
Production
Post Production / VFX
Editorial
Music / Sound
Work from Arnold Worldwide
Group745
Boring Is Essential
PNC Bank
18/03/2024
5
0
Group745
Smartwatch
Progressive Insurance
29/01/2024
21
0
Group745
Mix it Up
Progressive Insurance
29/01/2024
6
0
ALL THEIR WORK