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Professional Athletes Ajee’ Wilson, Gail Devers and Katie Rainsberger Star in Thorne's 'Better Health' Campaign



​Ajee’, Gail and Katie are partnering with Thorne to highlight the importance of healthy aging and proper nutrition for optimal performance on and off the track

Professional Athletes Ajee’ Wilson, Gail Devers and Katie Rainsberger Star in Thorne's 'Better Health' Campaign

Thorne, the supplements and testing brand of Thorne HealthTech, has launched its Better Health campaign, in collaboration with three professional runners: Ajee’ Wilson, 800-meter US record holder and Tokyo-bound; Gail Devers, retired two-time champion; and Katie Rainsberger, 13-time All-American.

The campaign includes TV, OTT, Digital, OOH and brings together Thorne’s expertise in nutritional supplements and individual testing, along with Ajee’, Gail and Katie’s unique athletic abilities and success—highlighting the importance of health and nutrition on performance. You can view all the videos here, and there’s currently one up on the brand’s YouTube channel.

“No matter who you are or what stage of life you are in – we at Thorne believe we’re chasing the same goal – Better Health,” said chief marketing officer of Thorne HealthTech, Michelle Crow. “Ajee’, Gail and Katie are extraordinary athletes and an inspiration to many – we are proud to welcome them into the Thorne family and showcase the stories and science behind their success.”

Through the Better Health campaign, Team Win Studios, an LA-based agency, helped use the inspiring stories of these female athletes to remind people that the dream of better health is achievable by integrating Thorne’s product offerings and at-home testing for people in all life stages.

Better Health


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Genres: Storytelling

Flight PR, Mon, 28 Jun 2021 20:48:01 GMT