Profero London have ended their search for a new ECD, by appointing Ben Clapp former Executive Creative Director of Tribal DDB and more recently Elvis. Clapp replaces Elspeth Lynn who is leaving Profero to join M&C Saatchi in May after 3 years at the agency.
Ben Clapp was the Creative Director of Elvis since April 2009, producing such campaigns as ‘Fly Virgin Trains’ ‘Virgin Holidays Travelator’ and ‘Don’t Go Zombie’ and winning Elvis their first ever Golds at the DMA. Clapp was also the creative force behind significant digitally led pitch wins including Virgin Media, Honda, Playstation, Auto Trader, Red Bull and Sky.
As ECD of TribalDDB, Clapp won many awards across the board for industry leading work such as ‘The GTI Project’ ‘Midlife Crisis Retreat’ and ‘Golf Nightdriving’ with 2 Gold Lions at Cannes for Monopoly City Streets and Monopoly Live. Other achievements include winning the Guinness global account, the IAB Grand Prix 2009 and multiple Golds at the One Show 2010, as well as the first ever D&AD pencil for Viral Advertising (for the Guardian Clark County Project).
He is a 3 times winner of Bill Bernbach award for the best work in the DDB network, and contributed significantly to Tribal beating W&K to win AdAge Global Agency of the Year 2007.
At Profero, Clapp will work closely with the agency’s CEO, Dale Gall and MD, Buster Dover to continue to drive and grow Profero’s creative output across all clients including M&S, MINI, Smirnoff, Lipton Ice Tea and Barclays.
Dale Gall, CEO, said: "Ben is an immense talent. He understands the power of ideas, how they now need to work and he has the drive to help take Profero to the next level. Ben is one of the most innovative creatives in the industry today and the fact that Profero can attract such talent is a testament to the team here, our work and our vision.”
Buster Dover, MD, said: "I’m really excited and looking forward to working with Ben to continue to drive the creative output of Profero. Creative excellence is at the heart of our business and in Ben we have a talented, enthusiastic and passionate leader joining an excellent team.”
Clapp said: "In recent years Profero’s work has been gaining more and more attention. As soon as I walked into the office and started talking to the people, it was clear why. I felt instantly inspired by the atmosphere, and together with Dale and Buster, I want to unleash the huge potential we all see."