Today sees the launch of Lockdown Productions
; a new platform for self-sufficient artists, initiated by production company and photography agency ‘Halal’.
The platform is a showcase of work by artists who craft engaging, top-notch content in a lockdown set-up; an assembly of work produced by talent with their own studio space, equipment and self-isolation capacities. A diverse range of artists are featured on the platform to show the versatile range of exciting storytelling still possible in times where larger productions are not an option.
Directors, photographers, animators, CGI-wizards and multi-disciplinary duos are just some of the types of talent highlighted on the platform. Counting multiple locations in the Netherlands, Berlin, London, Copenhagen and Paris to mention some, Lockdown Productions has a pool of dimensions enabling clients to scale up in terms of skills, locations and resources whilst working in a responsible way for all involved.
The initiative builds on Halal’s existing Covid-19 production approach, introduced to their network shortly after the announcement of the national outline of regulations and restrictions influencing the industry at large. In addition to offering their clients tailored executional strategies to continue the production of pioneering and engaging content by a roster of talent that have the experience to accommodate smaller and more flexible approaches, Halal highlighted its talent who have the capacity to work from their own home or studio. After receiving enthusiastic feedback to the strategy, the company immediately began the process of expanding the idea to also include off-roster artists.
Gijs Determeijer, partner & EP at Halal, comments: “Lockdown Productions is a tool to show clients examples of work by artists who work in minimal ways for maximum results. We are unwavering to pursue our passion to create empathetic, relevant and thought-provoking work, and Lockdown Productions mirrors how we have a holistic and multi-disciplinary approach to everything we do. By opening up the platform to our favourite off-roster artists we hope to team up with clients to unleash storytelling to its fullest potential so we can all look back at this period as a time filled with creative and innovative solutions.”
Lockdown Productions represents a new offering tailored for the current climate, and is a mix of artists on and off the Halal roster.