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Priya Ragu has a Craving for Chicken Lemon Rice in Vibrant Video



Directed by Familia's Dumas Haddad, the video encaptures the vibracy of Sri Lankan culture

Priya Ragu has a Craving for Chicken Lemon Rice in Vibrant Video

Chicken Lemon Rice is the second major music video released by new Warner artist Priya Ragu. Familia director Dumas Haddad collaborated with Priya for the third time in a week with the release of Priya’s 'Live At The Archives' series featuring two other songs from her first official release, to shoot Chicken Lemon Rice in a beautifully dramatic and damaged house over in West London close to where Priya was isolating during her stay in the UK before Christmas.

Priya Ragu and her brother Japhna have been collaborating on new music and along with Good Love 2.0, Chicken Lemon Rice is a super exciting debut for the Swiss/ Sri Lankan artist. 

From Dumas Haddad: “Collaborating with Priya and her team was beyond enriching as we were able to shape our vision together to create a collective consciousness around the video. The song has a beautiful blend of styles and Priya’s heritage, so we were certainly keen to touch on these flavours on screen, in a unique and exciting blend. Our aim was to create a visual that was true to Priya whilst pushing our boundaries. “ 

From Ryan Morgan: “A lot of the inspiration behind the aesthetic of the video came from conversations between Priya, Dumas, myself, Priya’s Managers Joshua and Polly and Commissioners Dom McKiernon and Lottie Llewellyn. It was clear from the very beginning that Priya wanted to showcase her Sri Lankan heritage in the most organic way by introducing certain colour palettes, dance movements and art elements to accent the details of the vibrancy of Sri Lankan culture. Dumas and Priya collaborated on boards with art director Jade Adeyemi and stylist Neesha Tulsi Champaneria to make sure we included authentic textures, fabrics and patterns throughout the set design and outfits for each character within the video. 

We originally looked at an amazing abandoned building / train station waiting room in South London that had an incredible interior structure which would have provided one incredible room for the four original set ups planned. During our recce, we soon began to realise how unsafe it was to even walk through the space let alone bring a whole crew, cast and sizeable production equipment onto ancient floorboards with giant holes in the floor. Therefore we looked elsewhere and found an empty house in West London that turned out to offer us a lot aesthetically. ” 


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Genres: People

Categories: Music video, Short Films and Music Videos

FAMILIA, Fri, 05 Feb 2021 16:31:52 GMT