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Pritikin directs Ikea & Nestle


Los Angeles - (October 27, 2010) - Mirror Films' Director Greg Pritikin has brought his incredible talent for storytelling to two of this fall's most popular web series......

Pritikin directs Ikea & Nestle

Los Angeles - (October 27, 2010) - Mirror Films' Director Greg Pritikin has brought his incredible talent for storytelling to two of this fall's most popular web series: the newly-launched second season of IKEA's "Easy to Assemble," created by and starring Ileana Douglas, with an all-star cast including Justin Batemen, Jeff Goldblum and Ed Begley, Jr.; and the "Butterfinger Defense League" short film "Barglar" for Nestle, starring TV pop culture icons Erik Estrada, Lou Ferrigno, Charisma Carpenter and Adam West.

To view the hilarious new web series for IKEA, go here: For Nestle's "Butterfinger Defense League" short film "Barglar" click here:

Mirror Films' Pritikin was brought on to direct the second season of IKEA's "Easy to Assemble," just named one of the best series on the web by "Fast Company Magazine." Pritikin collaborated closely with Ileana Douglas in order to "polish the script and make it funnier," explains the Director. "We approached the project as if we were shooting a feature film. The IKEA clients were incredibly open to our artistic exploration, and had great senses of humor, which always helps when you are experimenting creatively."

For Nestle, Mirror's Pritikin was again called on for his expertise as a filmmaker, and asked to write and direct the 4-minute "Barglar" short film for the "Butterfinger Defense League." The cornerstone of the interactive campaign, the film garnered over 1.2 million views within its first 10 days. It inspired hundreds of user-generated videos as participants uploaded why they should be selected to join the Butterfinger Defense League and win $20,000 and a trip to Comic Con in July 2011. The campaign debuted at #4 on "The Viral Video Chart" by "Advertising Age."

According to Pritikin, the key to creating quality content for the web is to approach the projects with top-notch talent, "both in front of and behind the camera." "Serious filmmakers are now migrating to the web, and with them are coming increased budgets," says the Director, who also notes that artists, such as Ileana Douglas and others, are bringing their creative ideas to advertisers directly.

Mirror Films Executive Producer Eric Barrett points out that Pritikin has the perfect blend of comedy and storytelling talent for these kinds of web-based projects. "Greg brings a very unique sensibility to his work no matter what the distribution vehicle. Whether the content is a film due for theatrical release, or a web series, Greg applies his innate skills for storytelling to every project."

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Mirror Films, Wed, 27 Oct 2010 16:00:00 GMT