Grey New York
Wed, 27 Nov 2019 11:30:09 GMT
Pringles has unveiled a gaming headset that does double-duty as an automatic chip dispenser.
Hungry gamers can now stay on their controllers and be fed chips hands-free by the Pringles 'Hunger Hammer'.
The new invention prototype, designed by Grey New York, promotes the brand’s partnership with the new 'Gears 5' first-person shooter game and connects gamers and their followers on Twitch.
Pringles has been growing its presence in the gaming world and has more than doubled its investment in eSports in 2019. For its promotion with 'Gears 5', each Pringles can has a code that can be used to unlock a three-day boost in the game.
Pringles has hired Twitch gaming influencers Criken, DexBonus, and Strippin to beta-test the Hunger Hammer playing 'Gears 5' during live streams over the next few weeks.
Pringles is also running ads on Twitch to promote its 'Gears 5' partnership.
Chief Creative Officer: John Patroulis
Deputy Chief Creative Officer: Jeff Stamp
GCD / Art Director: Leo Barbosa
GCD / Writer: Cuanan Cronwright
ACD / Writer: Tan Erginay
ACD / Art Director: Robert Jencks
Art Director: Shannon Smith
EVP, Global Account Director: Brian Weston
SVP, Account Director: Nicole Nazarenus
Account Supervisor: Amanda Lederman
Executive Strategy Director: Howard Roberts
Senior Planner: Nicolas Pilaprat
Senior Digital Producer: Lakota Crofut
Senior Print Producer, Townhouse: Chris Miller
GCD / Creative Technology: Mauricio Ruiz
VP / Executive Integrated Producer, Townhouse: Kimberly Kietz
Project Manager: Grace Juster
Music Producer, Townhouse: Kurt Steinke
Categories: Food, Savoury SnacksGrey New York, Wed, 27 Nov 2019 11:30:09 GMT