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Pringles' 'Hunger Hammer' Headset Feeds You Chips as You Play Games

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Twitch gaming influencers beta-test product in campaign from Grey New York

Pringles' 'Hunger Hammer' Headset Feeds You Chips as You Play Games

Pringles has unveiled a gaming headset that does double-duty as an automatic chip dispenser.

Hungry gamers can now stay on their controllers and be fed chips hands-free by the Pringles 'Hunger Hammer'.

The new invention prototype, designed by Grey New York, promotes the brand’s partnership with the new 'Gears 5' first-person shooter game and connects gamers and their followers on Twitch.

Pringles has been growing its presence in the gaming world and has more than doubled its investment in eSports in 2019. For its promotion with 'Gears 5', each Pringles can has a code that can be used to unlock a three-day boost in the game.

Pringles has hired Twitch gaming influencers Criken, DexBonus, and Strippin to beta-test the Hunger Hammer playing 'Gears 5' during live streams over the next few weeks.

Pringles is also running ads on Twitch to promote its 'Gears 5' partnership.

video
Pringle - Hunger Hammer
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Credits

Chief Creative Officer: John Patroulis

Deputy Chief Creative Officer: Jeff Stamp

GCD / Art Director: Leo Barbosa

GCD / Writer: Cuanan Cronwright

ACD / Writer: Tan Erginay

ACD / Art Director: Robert Jencks

Art Director: Shannon Smith

EVP, Global Account Director: Brian Weston

SVP, Account Director: Nicole Nazarenus

Account Supervisor: Amanda Lederman

Executive Strategy Director: Howard Roberts

Senior Planner: Nicolas Pilaprat

Senior Digital Producer: Lakota Crofut

Senior Print Producer, Townhouse: Chris Miller

GCD / Creative Technology: Mauricio Ruiz

VP / Executive Integrated Producer, Townhouse: Kimberly Kietz

Project Manager: Grace Juster

Music Producer, Townhouse: Kurt Steinke

Categories: Food, Savoury Snacks

Grey New York, Wed, 27 Nov 2019 11:30:09 GMT