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Creative in association withGear Seven
Group745

Pringles Baconator Crisps Explode on Twitter via Grey New York

14/08/2020
Advertising Agency
New York, USA
115
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People can tweet '#DippableBaconator + 🍦' to win a tube of crisps alongside a Frosty to dip them in
Pringles Baconator crisps, a limited-edition snack that combines mouth-watering beefy, cheesy, bacony ingredients of Wendy’s juicy burger of the same name, has taken social media by storm. Grey New York found out the urban legend that Americans love to dip their Wendy’s fries in their Frosty is true. They’d love to do the same with the Baconator but the burger would be cumbersome, so a new treat was born - 'The Dippable Baconator'.

A series of social videos released this week on Twitter and YouTube have introduced fans to dipping and scooping their Pringles Baconator crisps in their Frosty, thanks to their perfect size and shape.


The phenomenon has taken off, #DippableBaconator, was the top trending term on Twitter in the US this Wednesday. As part of the activation, people can tweet '#DippableBaconator + 🍦' and win a tube of crisps and a Frosty to dip them in delivered to their door.

Pringles uncanny ability to recreate the favourite tastes of foodies has given the world crisps celebrating Philly cheesesteaks, spicy wontons, rotisserie chicken, Thanksgiving dinner and white chocolate peppermint for dessert.

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