'Princess of China' Promo For Coldplay Feat. Rihanna

07/06/2012

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07/06/2012

Directed by aWHITELABELproduct’s Adria Petty & Stardust's Alan Bibby

Experience the splendor of “Princess Of China”, the new visually arresting music video for Coldplay featuring Rihanna, directed by aWHITELABELproduct’s Adria Petty & Stardust's Alan Bibby and edited by Cut+Run’s Akiko Iwakawa. It's dazzling, sultry, cinematic and a slice of fantasy to savour.

Stardust creative director Alan Bibby teamed up with longtime friend and veteran music video helmer Adria Petty to co-write and co-direct Coldplay and Rihanna's epic music video for "Princess of China.” Petty, whose credits include videos for Beyonce’s “Sweet Dreams” and “Countdown” plus spots for Target, Hershey’s and Lancome, and Bibby, whose credits include VFX-heavy commercials for Mercedes-Benz, AT&T and Shell, combined their unique talents and visions for the movie-trailer-style video, which premiered worldwide on June 4, 2012.

Blending iconic elements from kung fu films and samurai epics, “Princess of China” is a soaring visual fantasy that pays homage to Petty and Bibby’s favorite films and scenes. The directors embraced Asian influences from multiple countries and eras to round out the video’s visually stunning world. “We love old kung fu movies, the Shaw Brothers, all of that,” Bibby explained. “This began as a love letter to that genre, but we also wanted to make it much broader and just go way over the top with it. The Japanese taiko drums, the Guanyin multi-arm imagery, the Southeast Asian architecture, the hair and modern fashion – it was this mix of visual elements that really created the immersive world for this story.”

“It is so rare to get to work with one of your best friends on an original creative idea,” said Petty, “and we were so blessed to be doing it for such amazing talent and star power. I am really delighted with how the clip turned out and the spirit of fun and visual spectacle it achieved. We were very lucky in that Rihanna and Chris were both totally on board with this vision, and we had an amazing crew to help make everything come together seamlessly.”

Check out a behind-the-scenes video from the “Princess of China” shoot here: http://www.youtube.com/watch?v=SfJH9XT3BeY

Enjoy it here: http://www.youtube.com/watch?v=1Uw6ZkbsAH8&ob=av2e

Credits:

Directors: Adria Petty and Alan Bibby

Executive Producer: Sheira Rees-Davies for aWHITELABELproduct

Executive Producer: Richard Skinner for Skinflicks

Line Producer: Clark Jackson

Post Producer: Maura Naughton

1st AD: Chris Berger

Director of Photography: Stephane Vallee

Production Designer: Annie Sperling

Costume Design: Mel Ottenburg (Rihanna)