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'Princess of China' Promo For Coldplay Feat. Rihanna

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Directed by aWHITELABELproduct’s Adria Petty & Stardust's Alan Bibby

'Princess of China' Promo For Coldplay Feat. Rihanna

 

Experience the splendor of “Princess Of China”, the new visually arresting music video for Coldplay featuring Rihanna, directed by aWHITELABELproduct’s Adria Petty & Stardust's Alan Bibby and edited by Cut+Run’s Akiko Iwakawa. It's dazzling, sultry, cinematic and a slice of fantasy to savour. 
 
Stardust creative director Alan Bibby teamed up with longtime friend and veteran music video helmer Adria Petty to co-write and co-direct Coldplay and Rihanna's epic music video for "Princess of China.” Petty, whose credits include videos for Beyonce’s “Sweet Dreams” and “Countdown” plus spots for Target, Hershey’s and Lancome, and Bibby, whose credits include VFX-heavy commercials for Mercedes-Benz, AT&T and Shell, combined their unique talents and visions for the movie-trailer-style video, which premiered worldwide on June 4, 2012.
 
Blending iconic elements from kung fu films and samurai epics, “Princess of China” is a soaring visual fantasy that pays homage to Petty and Bibby’s favorite films and scenes. The directors embraced Asian influences from multiple countries and eras to round out the video’s visually stunning world. “We love old kung fu movies, the Shaw Brothers, all of that,” Bibby explained. “This began as a love letter to that genre, but we also wanted to make it much broader and just go way over the top with it. The Japanese taiko drums, the Guanyin multi-arm imagery, the Southeast Asian architecture, the hair and modern fashion – it was this mix of visual elements that really created the immersive world for this story.”
 
“It is so rare to get to work with one of your best friends on an original creative idea,” said Petty, “and we were so blessed to be doing it for such amazing talent and star power. I am really delighted with how the clip turned out and the spirit of fun and visual spectacle it achieved. We were very lucky in that Rihanna and Chris were both totally on board with this vision, and we had an amazing crew to help make everything come together seamlessly.”
 
Check out a behind-the-scenes video from the “Princess of China” shoot here: http://www.youtube.com/watch?v=SfJH9XT3BeY
 
 
 
Credits:
 
Directors: Adria Petty and Alan Bibby
Executive Producer: Sheira Rees-Davies for aWHITELABELproduct
Executive Producer: Richard Skinner for Skinflicks
Line Producer: Clark Jackson
Post Producer: Maura Naughton
1st AD: Chris Berger
Director of Photography: Stephane Vallee
Production Designer: Annie Sperling
Costume Design: Mel Ottenburg (Rihanna)
Costume Design: Lauren Bradley (Chris Martin)
Costume Design: Ivy Jarrin
Makeup Rihanna: Kabuki
Makeup: Michelle Bankson
Hair Rihanna: Kim Kimble
Choreographer Rihanna: Hi-Hat
Choreographer: Peppa Yuan
Casting: David Kang
Stunts: Ralph Koch
Editor: Akiko Iwakawa at Cut & Run
Visual Effects: Copa Network and Quietman
Creative director / VFX supervisor: Vico Sharabani
 
Visual effects by Copa Network
Yfat Neev: Executive Producer NYC
Steve Reiss: Executive Producer LA
Lead Flame artists: John Budion, Tal Shuv, Alex Frisch, Vico Sharabani
Flame artists: Itay Niv, Victor Melton, Lior Weiss
Matte painter: Marco Iozzi
 
Visual effects by Quietman
Johnnie Semerad: Creative Director/Lead Flame Artist
Inti Martinez: Flame Artist
Nic Seresin: Flame Artist
Derina Doorley: Flame Artist
Anthony Ferrara: Creative Director/Lead Designer
Ali Birns: Designer
Aaron Maurer: Designer
Alex George: CG Modeler/Animator
Zach Rubind: CG Modeler/Animator
Young Park: CG Animator/Lighter
Carey Gattyan: Executive Producer/Head of Production 
David Michaels: Producer
Martin Boksar: matte painter
Ram Bhat: matte painter
 
Color Correction: Harbor
Colorist: Joe Gawler
Color Correction EP: Zak Tucker
 

 

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lbbonline.com, Thu, 07 Jun 2012 16:53:23 GMT