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Prince De Lu Champions Youth Bravery in New Spot

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Spot by Ogilvy Paris celebrates kids tackling new challenges

Prince De Lu Champions Youth Bravery in New Spot
Prince de Lu of Mondelez International is the no 1 biscuit for children in France.

No surprise, Prince de LU is also a well-known brand champion behind kids. Rallying them on with encouragement to live by an oath of values that can help navigate them as they start out on their journey of life.  

Behavioral virtues that are always there to fall back onto when facing a new encounter, a new adventure in their young lives. These virtues are the same shared values of the Prince de LU brand.

Its latest campaign beautifully captures such moments in a child’s life where staying true to instilled and learnt virtues really helps see them through to an outcome or achievement to be proud of. 

For a child, every day is a first time that bears its share of challenges and adventures: the courage to surpass oneself, to follow one's convictions, to reach out, to know how to ally and cooperate with one's comrades. This film is created to pay tribute to such a code of virtues in each of them.

Prince, the best is inside you
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Advertiser: Modelez FRANCE

Marketing Manager: Laure-Amélie Didot

Business Director: Natalie Heckel

Marketing Director: Elisabeth Bloch

Junior Brand Manager: Maud Leclerc

Production Company

Production Company: La Pac

Executive Producer: Jean-Gabriel Saint-Pau

Director: Simon Ladefoged

Line Producer: Ben Krecke


Composer: Guillaume Poncelet

Song: Gaël Faye

Artist: Nicolas Séguy, S Petit Nico

Sound Production: H&O

Music & Sound Production: Emmanuel Desmadryl & Jean-Jacques Hubert

Creative Agency

Creative Agency: Ogilvy Paris

Copywriter: Romain Vauzelle

Art Director: Eve Roussou

Sound Producer: Johanne Kenniche

Integrated Producer: Barthelemy de Champsavin, Mon, 30 Apr 2018 13:28:48 GMT