Gear Seven/Arc Studios/Shift
I Like Music
Contemplative Reptile
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • French Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South African Edition

Prince De Lu Champions Youth Bravery in New Spot



Spot by Ogilvy Paris celebrates kids tackling new challenges

Prince De Lu Champions Youth Bravery in New Spot
Prince de Lu of Mondelez International is the no 1 biscuit for children in France.

No surprise, Prince de LU is also a well-known brand champion behind kids. Rallying them on with encouragement to live by an oath of values that can help navigate them as they start out on their journey of life.  

Behavioral virtues that are always there to fall back onto when facing a new encounter, a new adventure in their young lives. These virtues are the same shared values of the Prince de LU brand.

Its latest campaign beautifully captures such moments in a child’s life where staying true to instilled and learnt virtues really helps see them through to an outcome or achievement to be proud of. 

For a child, every day is a first time that bears its share of challenges and adventures: the courage to surpass oneself, to follow one's convictions, to reach out, to know how to ally and cooperate with one's comrades. This film is created to pay tribute to such a code of virtues in each of them.

Prince, the best is inside you


Agency / Creative
Music / Sound
view more - Creative
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world., Mon, 30 Apr 2018 13:28:48 GMT