Wed, 14 Feb 2018 00:53:01 GMT
Australia's largest manufacturer of ham, bacon, salami and deli meats Primo has launched a new campaign this week via Ogilvy Sydney.
Utilising a collection of charming characters and simple dishes, the campaign demonstrates how easy it is to make satisfying meals with Primo's ingredients, using the tagline 'Now that's Primo'.
Says Jenny Mak, newly promoted creative director, Ogilvy Sydney: "By using a voice-over that romanticises the action, this campaign reminds everyday Aussies that they don't need to be master chefs to create fantastic meals."
Says Mak: "I'm excited about the opportunity to spearhead the creative direction for such a great client going forward."