Primo Flavour Labs Celebrates the Brilliance of Young Kiwi Minds
Teenagers these days are part of one of the most innovative generations we've ever seen. For them, nothing is ever exactly what it seems. Everything can be changed. Everything can be improved - well, maybe not always.
The latest campaign from Primo by Colenso BBDO celebrates the brilliance of young kiwi minds. It's called Primo Flavour Labs and its goal is to prove that when it comes to flavored milk, we're willing to try anything.
The campaign is fronted by two young innovators who set out to answer some of flavoured milk's biggest questions: What would 2-minute Noodle Primo taste like? If the milk is spicy, does it still stop spice? Would Onion Primo make you cry? Does drinking Musical Primo mean you can all of a sudden dance? Can you milk a goose?
Says Clare Morgan, Fonterra Brands New Zealand: "This is exciting for us. Primo is all about providing flavours that young New Zealanders want. So to get them involved in the flavour making process is a dream come true for us."
Says Thomas Darlow, creative group head, Colenso BBDO: "It's so awesome for Primo to celebrate innovation. There's something about letting teenagers know that it's okay to try something and get it wrong that's so refreshing to see."
