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Prime Video Celebrates The Boys Season 3 with a Gory 'Human Puzzle'

30/06/2022
Advertising Agency
Paris, France
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Herezie invites fans of The Boys to enjoy a unique (and messy) immersive experience

For the launch of The Boys Season 3, Prime Video and Herezie present the Human Puzzle experience. 

To mark the release of the third season of The Boys, the platform’s bloodiest phenomenon series, Prime Video took over the former department store Tati Barbès on June 27 and 28, 2022 and invited the The Boys fandom to enjoy a unique immersive experience: the Human Puzzle. A one-hour journey in total immersion that plunges the public into the ultra-gore universe of the series, during which fans, content creators and journalists had to reconstitute a real fake body blown up into pieces and spread out in the four corners of the place entirely staged for the occasion. 

The experience continued in a second room, in the presence of the Accurate Dream experts, specialised in the fabrication of ultra-realistic fake body parts, to offer guests a mold of their own middle finger - in reference to the iconic F*** from The Boys. 

The two YouTubers Raska and Snaptrox also lent themselves to the game in a video holding all the promises of the series, soon available on the YouTube channel of Prime Video France. 


Credits
Agency / Creative
Production
Post Production / VFX
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