PRETTYBIRD's Jodeb Captures the Horrors of Climate Change with Haunting Short
'A Plentiful Feast' is part of digital video channel NOWNESS' environmental awareness programme, Survival Season
On June 7th, digital video channel NOWNESS premiered its latest branded short film from PRETTYBIRD director Jodeb, titled 'A Plentiful Feast,' as part of its Survival Season program.
Inspired by the irreversible effects of climate change and the urgency it precipitates, NOWNESS created Survival Season as a week-long special program with social exclusives and four new film commissions, each inspired by a different earth element. Aside from Jodeb, the other creatives contributing films to this program are Sandra Winther (Air), Jon Emmony and William Farr (Earth), and Nina Holmgren (Fire).
Already familiar with Jodeb’s past work, including his early short Language with its lush wildlife visuals and his recent dystopian film Linger, NOWNESS commissioner Shelley Jones knew this project would be a perfect fit.
"When we set out to commission Survival Season we were keen to find directors who had a natural sympathy with the ideas we wanted to explore so that instead of simply responding to our brief they could take this opportunity to realise a passion project and create something meaningful and impactful... We loved the way he was able to elevate his storytelling with clever conceptual twists, arcs and incredible VFX skills,” she said.
Having recently read the classic novel Twenty Thousand Leagues Under the Sea, Jodeb was naturally inspired to choose water as the central theme behind his contribution to Survival Season. Jodeb was particularly struck by author Jules Vernes’ keen insight into the environmental problems of overfishing, as well as his imagining of a future, in which oceans were suddenly and dramatically without fish.
By grounding his narrative in the immediate, tangible problem facing a young fisherman trying to feed his family in rural Mexico, Jodeb deftly communicates his metaphor and demonstrates that climate change poses an impending threat to humanity’s livelihood. Perhaps, the most impressive aspect of the film was the underwater scenes, which were filmed in Banco Chinchorro, Mexico next to coral barriers and real-life shipwrecks with little to no visual effects.
Jodeb has previously collaborated with major recording artists and global brands, including Imagine Dragons, Jack White, Skrillex, Adidas, Samsung, and Under Armour. view more - The Sustainability Channel
Creative Director: Bunny Kinney
Editor: Gavin Humphries (Managing), Ananda Pellerin (Senior), Toby Heard (Video)
Commissioner: Shelley Jones (Video)
Producer: Georgia Rose
Production Company: Colossale Films, Phantasm, BWGTBLD, and PRETTYBIRD
Executive Producer: Vlad Cojocaru
Line Production: Takata Experience
Line Producer: Pablo Calderon Cadiz
Cinematographer: Albert Salas
Cinematography: Alex Ruiz (Underwater Cinematography, Banco Chinchorro), Guillaume Beaudoin (Underwater Cinematography, Cenotes & Playa Del Carmen)
Key Grip: D. Adair Crow
Grip: Noel Zisa Crow
Composer: Ali Helnwein
Sound Design & Mix: Mathieu Morin at Studio Lamajeure
Audio Post Production: Jonathan Desbiens
Genres: Music & Sound Design, People, Scenic, Storytelling
Categories: Environment, Corporate, Social and PSAsPRETTYBIRD US, Mon, 10 Jun 2019 10:20:24 GMT