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PRETTYBIRD's Jess Kohl Directs Series of Short Films for Dr. Martens' Inaugural Pride Campaign ‘Pride Generations’

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The first in a series of shorts is ‘Protest - PROUD THEN. PROUD NOW. PROUD ALWAYS’, which documents a conversation with Lady Phyll and Lucia Blayke

PRETTYBIRD's Jess Kohl Directs Series of Short Films for Dr. Martens' Inaugural Pride Campaign ‘Pride Generations’

PRETTYBIRD Director Jess Kohl has directed a series of short films for Dr. Martens first Pride campaign. First up is an interview between Lady Phyll - co-founder of London Black Pride – and Lucia Blayke, founder of London Trans+ Pride. 

The Dr. Martens ‘Pride Generation’ series gives a shareable platform to some of the most active voices in the LGBTQIA+ community. Protest has always been at the heart of Dr. Martens and Pride. Originally founded as a march to commemorate the 1969 Stonewall Riots, Pride has grown into a series of worldwide events for the LGBTQIA+ community: essential in the fight for equal rights, a place to be seen and respected, a global symbol of unity. The first short film from the Dr. Martens ‘Pride Generations’ series features Lady Phyll, the co-founder of London Black Pride, in conversation with Lucia Blayke, the founder of London Trans+ Pride. They set up their own events as an act of protest against the mainstream Pride march. Below they discuss what drove them to go against the grain, their inspirations and hopes.

Jess Kohl, director, PRETTYBIRD, comments: "For Dr. Martens first ever Pride campaign, we bought together iconic individuals for cross generational conversations about important themes within the queer community. It was a privilege to work with Lady Phyll & Lucia Blake in London, and Lee Soulja & Kia LaBeija in NYC to hear about their experiences with activism and nightlife. Visually, our approach was classically cinematic, not wanting to detract from the important issues being discussed.”

Dr. Martens is a brand that has been worn by activists, activists and artists since the Stonewall Riots. Generations of rebels have used Dr. Martens for a variety of reasons, from its timeless aesthetics, to its value range for the queer world or as an initiation rite. Even today, the brand continues to be a symbol of rebellion and defiance. Not just a pair of shoes, but part of queer culture, identity and history. After the first episode of the 'Pride Generations' series, featuring Lady Phyll and Lucia Blayke talking about their activism, personal background and history of their organisations, a second episode will air in June featuring Kia (artist and former mother of House of LaBaija) and Lee Soulja (founder and father of House of Soulja). They will tell the story of the ballroom scene, but without forgetting those who are no longer there today.

For Dr. Martens, Pride is much more than a calendar-driven event. Gender identity and sexual orientation are to be celebrated every single day, it would be disrespectful to think otherwise. That is why the brand is committed to supporting the LGBTQIA+ community through donations to associations and charities around the world, so that they can support them in their vital work of protecting and assisting the community. This year Dr. Martens is donating over £200,000 to support LGBTQIA+ charities such as Akt in the UK, ReBit in Japan, Refuge LGBT in Italy and many more.

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Director: Jess Kohl

Production Company: PRETTYBIRD UK

Co-Founder UK / Executive Producer: Juliette Larthe

Head of Production: Fiona Bamford-Phillips

Producer: Benji Landman

Production Assistant: Enrique da Silva

Director of Photography: Alana Mejia Gonzalez

Photographer: Ben Cole

Focus Puller: Kate Molins

Clapper Loader: Jos Bitelli

Sound Recordist: Artur Strakhov

Gaffer: Rufai Ajala

Spark: Joe Williams

Stylist: Jermaine Ampomah

Stylist: Natalie Roar

Hair/Make-Up Artist: Jimmy Owen Jones

Editor: Carla Luffe

Edit House: Cabin Edit

Colourist: Ruth Wardell

Post House: Okay Studio

Runner: Sarah Dines

Runner: Ronnie Bond


Sound Design: Clearcut Sound

Sound Composition: Spent

Dr Martens Global Product Marketing Lead: Sebastien Berre

Dr Martens Global Copywriter: David Hedley

Dr Martens Global Asset Creative Lead: Cecelia Morgan

NYC Production credits:

Local NYC Production Company: SEE ME Creative

Executive Producer: Nicole Van Straatum

Executive Creative Director: Sara McDowell

Creative Producer: Kimberly Goedhart

Line Producer: Andy Petrilak

Production Coordinator: Ladin Awad

Director of Photography: Sonja Tsypin

Photographer: Rasaan Wyzard

1st AC: Jack McGovern

2nd AC/ Media Manager: Dante Capone

Gaffer: Matthew Foundoulis

Spark / Key Grip: Liam Murphy

BBE: Alex Kary

Swing: Nick Rooney

Sound Tech: Kieran Altman

Production Assistant: Gabby Harrison

Production Assistant: Dannie Giglevitch

Production Assistant: Myles Caba

Photography Assistant / Tik Tok BTS: Ryan Cardoso

Stylist: Mel Leamon

Stylist Assistant: Adriana Espinal

Hair Stylist: Nigella Miller

Makeup Artist: Hiroyasu Kumazawa

Narrative & Casting by Amelia Abraham for Platform 13
Thanks to Majingos, Konrad’s Catering, ProLighting & Emmyland

Edited by Alexander Farah

Colourist: Ruth Wardell

Post House: Okay Studio

Sound Design; Wave Studios

Sound Composition: Spent

Global Product Marketing Lead: Sebastien Berre

Global Copywriter: David Hedley

Global Asset Creative Lead: Cecelia Morgan

Narrative & Casting by Amelia Abraham for Platform 13
Thanks to Anopoli Diner
Brought to you by Dr. Martens.

Genres: Documentary

Categories: Clothing and Fashion, Shoes

PRETTYBIRD UK, Mon, 30 May 2022 10:06:01 GMT