Peach
Hobby home page
liahome
Soundlounge
Electriclime gif
jw collective
Contemplative Reptile
Editions
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South Africa Edition

PRETTYBIRD Produces Multi-Format 'Apple Z' Episode for Channel 4's Random Acts

Creative 262 Add to collection

Zaiba Jabbar directs spot commissioned by Little Dot Studios

PRETTYBIRD Produces Multi-Format 'Apple Z' Episode for Channel 4's Random Acts

Series 6 of Channel 4’s ‘Random Acts’, hosted by Mae Martin, kicked off on 1st November with weekly episodes every Thursday at midnight. Episode 3 of ‘Random Acts’ features ‘Apple Z’, directed by Zaiba Jabbar and Produced at PRETTYBIRD by Paulette Caletti with director of photography Joseph Gainsborough. ‘Apple Z’ was commissioned by Little Dot Studios for Random Acts.

‘Apple Z’ will air tonight at midnight on Channel 4.

The film ‘Apple Z’ will appear on Channel 4 and Instagram simultaneously. Director Zaiba shot one film on an Arri Alexa Mini, and one on an iPhone: the two films are meant to be viewed in tandem, one on a screen and one on your phone. This style of shooting in two different formats and showing on two different platforms creates an interactive piece that simulates the multi-screen era we are living through. 

‘Apple Z’ is directed by Zaiba Jabbar, a PRETTYBIRD collaborator and award-winning film director, independent curator and founder of Hervisions.  Zaiba’s work brings a forward thinking visual narrative to commercial commissions, music videos, and fashion films. Paulette Caletti recently produced BBC Three’s Body Language Series and Aphex Twin ‘T69 Collapse’ music video.

‘Apple Z’ features dancer, choreographer and performer Duran Abdullah, also known as Dee Dee, who pioneered a UK dance style known as 'Shway Style', created by street dance icon and Soul Train legend 'Shabba-Doo'. The music is by Gyles Bartle and Welsh Pop/R&B artist Marged Sion.

Zaiba describes ‘Apple Z’ as: "A hungover woman’s movements the morning after the night before become warped, and another realm is within reach and trying to make contact. This INside/OUT nature of the 2 correlating videos shot simultaneously resonates with the daily multiple screen exposure and selfie culture we are so accustomed to today. We need to be to embrace and be mindful of the future of multi viewing and capabilities of this digital journey we are on.”

view more - Creative
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.
Post Production / VFX

3D Artist: George Stone

Colourist: Ruth Wardell

Offline

Edit Assistant: Jake Cunningham

Editor: Catherine Bray

Music

Music Production: Marged Sion, SAKIMA, Gyles Bartle

Production Company

Art Directors: Karol Streisand

Choreographer: Duran Abdullah

Director: Zaiba Jabbar

DOP: Joseph Gainsborough

EP: Hannah May

Executive Producer: Juliette Larthe

Focus Puller: Gary Long

Offline Editor: Ellie McNaughtan

Online Editor: Sarah Crux

Producer: Paulette Caletti

Production Company: PRETTYBIRD

Stylist: Lucy Upton-Prowse

Sound

Producer: Kotryna Nasutavičiūtė

Sound Design: Kaspar Broyd

Genres: Choreography, Music performance, Music & Sound Design, People, Fashion & Beauty

Categories: Media and Entertainment, TV and Radio

PRETTYBIRD UK, Thu, 15 Nov 2018 17:17:18 GMT