Hobby home page
Electriclime gif
jw collective
Contemplative Reptile
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South Africa Edition

PRETTYBIRD Director Sophie Muller Crafts More Magic for Kylie's Latest Video

Creative 253 Add to collection

Sophie worked with executive producer Juliette Larthe and producer Chris Murdoch for the video

PRETTYBIRD Director Sophie Muller Crafts More Magic for Kylie's Latest Video

Hot on the heels of the acclaimed futuristic disco promo for Kylie’s ‘Say Something’ track released in August, Sophie Muller directs the music  video for ‘Magic’.  

Kylie’s latest track from her new album ‘Disco’ has a similar disco vibe to ‘Say Something’, this time with a retro Studio 54 vibe with Halston-esque dresses and Saturday Night Fever influenced dance sequences. Matthew Josephs’ styling and Ed Marler’s costume design references Cleopatra, with Kylie dressed in an elaborate Egyptian style headdress, seated on a throne flanked with golden, while another hooded outfit evokes the iconic 2001 dress worn in her ‘Can’t get you out of my head’ video. Muller’s direction is a perfect fit with Kylie’s shiny happy persona, providing some much-needed escapism and nostalgia for a more liberated era.  

Director Sophie Muller worked with director of photography Rina Yang and production company PRETTYBIRD UK. The video was executive produced by Juliette Larthe and produced by Chris Murdoch.

PRETTYBIRD UK co-founder and executive producer Juliette Larthe commented: “HRH Sophie Muller is a lens Goddess and maestro of maverick making, killing it again with this new magnus for the magical Queen Kylie with a fantastic dream team.” 

Award-winning music video director Sophie Muller is signed to PRETTYBIRD UK and US, and her work with artists including Rihanna, Radiohead, Gwen Stefani,  Beyoncé, Bjork, Coldplay, Bebe Rexha, Pink, The Cure, Alicia Keys, The Killers, Morrissey and Beck, has earned her multiple awards including; a Grammy Award, Brit Award, several MTV and CMT Awards, and an MVPA  Director of the Year award. Muller has worked with Kylie on previous music videos, and the new promo is the latest in a prolific career that has  seen her direct more than 300 music videos.  

view more - Creative
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.

Director: Sophie Muller 


Production Company: PRETTYBIRD UK 

Exec Producer: Juliette Larthe 

Producer: Chris Murdoch 

1st Assistant Director: Hayley Williams 

Director of Photography: Rina Yang 

1st AC: Thom Nicholson 

2nd AC: Jonny Lewis 

Steadicam: Josh Brooks 

Grip: Neil Blakesley 

Camera Trainee: Yssis McKen 

DIT: Nelson Oliver 

Video Playback: Von Adams 


Gaffer: Elliot Beach 

Spark: Caspar Jones 

Spark: Damien Ansel 

Spark: Ciprian Stroiny 

Fabric Lighting Technician/Desk Op: Rob Elliot 

Fabric Lighting Technician: Richard Brade 

Fabric Audio Engineer: Pierre Laguel 

Rigger: Clayton Irwin 


Production Designer: Alison Dominitz 

Prop Buyer: Ashley Dando 

Assistant Art Director: Lottie Bevan 

Construction: Oliver Naumann 


Edit/Grade: Sophie Muller 

VFX Post Producer: Rik Michul at Flawless Post

Stylist: Matthew Josephs 

Costume Designer: Ed Marler 

Stylist Assistant/ Seamstress: Row Seward Make Up Artist

Make Up Assistant: Rocio Cuenca 

Make Up Assistant: Charlotte Fitzjohn 

Hair Stylist: Christian Vermaak 


Choreographer: Aaron Sillis 

Co-Choreographer: Kaner Scott 

Assistant to Choreographer: Kloe Dean 


Production Runner: Enrique da Silva 

Runner: Tiger Brewer 

Runner: Sarah Awe 

Runner: Victoria Lawal 

Medic: Babs 


Commissioner: Faith Holmes 

Lights and Camera 

Camera supplied by: Panavision 

Lights supplied by: SHL Lighting

Genres: Music performance

Categories: Music video, Short Films and Music Videos

PRETTYBIRD UK, Fri, 02 Oct 2020 14:05:54 GMT