Angela Courtin, Aegis Media’s Chief Content Officer and founder of The Story Lab, has been promoted to President of Aegis Media U.S., effective immediately. This move signifies the agency’s commitment to reinventing the way brands are built in a convergent, global marketplace, and its ongoing strategy to remain the most innovative, transformative media agency in the industry.
In this newly created role, Courtin will continue to report directly to Nigel Morris, CEO of Aegis Media Americas & EMEA. She will work across all of Aegis Media's businesses in the U.S., including Carat, Isobar, Vizeum, Posterscope, Team Epic, Copernicus and iProspect, to ensure that all initiatives are aligned with Aegis’ strategy and ambitions to advance the agency’s vision and philosophy of convergence – which was established by Morris when he assumed the role of CEO of North America in 2009.
Courtin will also continue to directly oversee The Story Lab, Aegis Media’s branded content and storytelling agency that she helped to launch in 2012.
“I’m thrilled to have this opportunity to continue our momentum in reinventing the way brands are built through communications,” said Angela Courtin, President of Aegis Media U.S. “In today’s convergent, multichannel world, the opportunity is for brands to leverage an architected media ecosystem to deliver measurable business outcomes. Our mission is to find new ways to reach and engage people, empower them with great content, and ultimately drive true business outcomes for our partners. I fundamentally believe that media must evolve to meet this challenge and our aim is to play a leading collaborative role in that. This is the way our business is headed, and it’s exciting to be at the forefront of this change.”
“Angela is one of the most talented executives in our industry today,” said Nigel Morris, CEO of Aegis Media Americas & EMEA. “She has a unique understanding of how content and media can be leveraged in innovative ways to deliver results and value to brands, as well as marketing and storytelling expertise that will drive our clients’ businesses forward. She is a digital pioneer, a true collaborator and inspiring leader. Angela is the right person to support and lead the continued growth of our organization across the U.S. business.”
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Courtin joined Aegis Media in 2011 as EVP, Content & Convergence. Previously, she was co-head of Integrated Marketing at MTV and led Marketing, Entertainment and Content at MySpace, and also worked as associate producer of the HBO series “Big Love.”