senckađ
Group745
Group745
Group745
Group745
Group745
Group745
EDITION
Global
USA
UK
AUNZ
CANADA
IRELAND
FRANCE
GERMANY
ASIA
EUROPE
LATAM
MEA
Creative in association withGear Seven
Group745

Prepare to Take on the Horde with TalkTalk's Zombie Survival Guide

10/02/2015
Advertising Agency
London, UK
83
Share
CHI&Partners celebrates the return of 'The Walking Dead' with social takeover

TalkTalk has launched a social and PR campaign, ‘How to Survive a Zombie Attack’, to mark the beginning of ‘The Walking Dead’ Season 5 Part 2, airing on TalkTalk TV from February 9th.

Created by CHI&Partners, the campaign will see TalkTalk’s social channels taken over with a tongue-in-cheek stream of advice about “how to stay safe from a zombie attack”. In its own words, it provides “simple yet effective measures you can take to protect yourself from the undead”.

The campaign, which will appeal to the sense of humour of ‘Walking Dead’ fans and TalkTalk fans alike, aims to highlight TalkTalk’s ever-growing impressive line-up of TV content, offered on a flexible basis so viewers can dip in and out of their favourite shows. The arrival of ‘The Walking Dead’ comes after TalkTalk accelerated its TV growth with the acquisition of blinkbox movies and also announced the addition of Netflix to its TV service.


Illustrated with humorous blue-and-sepia sketched cartoons in the deadpan vein of a 1950s public service pamphlet, TalkTalk’s social channels will proliferate with examples of how to secure one’s home, prepare one’s family, defend oneself and “keep family morale high” in the event of an attack.

A paper pamphlet, entitled “Protect and Survive”, is also being distributed to TV bloggers and journalists.


Micky Tudor, Creative Director at CHI&Partners, said: “TalkTalk is a fun, lively brand with a sense of humour. This campaign is all about bringing that playfulness to life in an inclusive way, inviting TalkTalk customers and ‘Walking Dead’ fans to be part of the conversation.”

The campaign idea and pamphlet were developed by CHI&Partners, with social execution from TalkTalk’s social media agency ArtScience.


Brand
Agency / Creative
Animation
SIGN UP FOR OUR NEWSLETTER
Work from T&Pm
4 out of 5
Smart Energy GB
08/11/2024
9
0
Rockstar
Argos
01/11/2024
12
0
Committed Same Day Service
British Gas
01/10/2024
36
0
ALL THEIR WORK
SUBSCRIBE TO LBB’S newsletter
FOLLOW US
LBB’s Global Sponsor
Group745
Language:
English
v10.0.0