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Group745
Group745
Group745
Group745
Group745
Group745
Creative in association withGear Seven
Group745
Pregnancy Detection Kit Prega News Gives a New Colour to Good News
28/02/2020
Group745
Advertising Agency
Singapore, Singapore
217
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ADK Fortune urges people to rise above sex discrimination with social experiment #ImwithYellow
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Pregnancy detection kit brand Prega News has taken the initiative to change the way things have been. With its latest campaign – #ImwithYellow, Prega News is urging people to rise above sex discrimination and informing them of how the health of a baby holds more importance than its gender. To support the initiative, the campaign asks people to stand with yellow – a colour that symbolises health and happiness.

Commenting on the campaign, Joy Chatterjee, DGM, Mankind Pharma, said: “As a responsible brand, we have always raised awareness in society about the issues that need to be addressed. This time, it is sex discrimination. It’s sad to see that the desire for a boy child over girl still resides in our society. And this needs to be changed. #ImwithYellow is an honest effort in this direction.”

Credits
Agency / Creative
Production
Work from VML Singapore
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