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Pregnancy Detection Kit Prega News Gives a New Colour to Good News

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ADK Fortune urges people to rise above sex discrimination with social experiment #ImwithYellow

Pregnancy Detection Kit Prega News Gives a New Colour to Good News

Pregnancy detection kit brand Prega News has taken the initiative to change the way things have been. With its latest campaign – #ImwithYellow, Prega News is urging people to rise above sex discrimination and informing them of how the health of a baby holds more importance than its gender. To support the initiative, the campaign asks people to stand with yellow – a colour that symbolises health and happiness.

Commenting on the campaign, Joy Chatterjee, DGM, Mankind Pharma, said: “As a responsible brand, we have always raised awareness in society about the issues that need to be addressed. This time, it is sex discrimination. It’s sad to see that the desire for a boy child over girl still resides in our society. And this needs to be changed. #ImwithYellow is an honest effort in this direction.”

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Client: Mankind Pharma

CEO: Rajeev Juneja

Brand & Marketing Team: Joy Chatterjee, Gunjan Virmani

Agency: ADK Fortune

Managing Partner: Subroto Pradhan

ECD: Uday Rao

Creative Team: Piyush Gupta, Sanyam Sharma, Tanima Kohli

Account Management: Itee Gupta, Ambar Sharan Lal, Harshita Adlakha

Production house: Useful Garbage Creations

Director: Rahul Srivastava

Producer: Chandra Mani

Categories: Pharmacy, Pregnancy

Wunderman Thompson APAC, Fri, 28 Feb 2020 10:47:03 GMT