1 month ago
adidas Paris entrusts Birth Productions with the launch of its iconic Predator football boot, freshly redesigned for 2020.
Birth directors, Yohan Ungar and Valentin Guiod, go on an intense, fast paced journey through the streets and underpasses of Paris. The new generation of young players are competing, but not always playing by the rules, because the smartest sometimes have to be unfair to win and impress. The film, shot on multiple formats, builds a relentless rhythm and a strong collage aesthetic.
The film was shot during two days on a digital camera, bolex 16MM, DV camera, Iphone and Go Pro... to give some power to the images.
To direct the three different scenes of the film in the lavotamic, the underground football pitch or the underside of the aerial metro, many extras were involved, including Parisian football Influencers such as Brice Nanou or Alpha 93.
Directors: Valentin Guiod and Yohan Ungar
DOP: Léo Schrepel
Produced by: BIRTH
Executive Producer: Arthur Emorine
CEO: Hugo Nathan-Legrand
Line Producer: Thomas Aboulker
Production Coordinator: Juliane Klüft
Production Assistant: Esha Wootum
Production Manager: Raphaël Giletti
Stylist: Annelaure Nicolas
Costumer: Chloé De Nombel
Make-up Artist: Djoher Ait
Editors: Morgan Mirza
Colourist: Emiliano Serantoni
BTS director: Christophe Ideal
Brand Manager Adidas: Victor Sharp
Directors Rep: Agent Elson
Genres: People, Action
Categories: Clothing and Fashion, SportswearAgent Elson, 1 month ago