The Marketing Standard
Wed, 03 Oct 2018 13:45:32 GMT
Today, Allen & Gerritsen (A&G) announced it has been named public relations agency of record for PrecisionLender, the world's leading provider of applied banking insights to commercial banks, after a formal review.
PrecisionLender, founded in 2009 and headquartered in Charlotte, North Carolina, has tasked A&G with building brand awareness for the company, driven by industry thought-leadership, product storytelling and the celebration of company culture. In addition to PR, A&G will assist PrecisionLender with strategy, analytics and web project work.
PrecisionLender works with over 200 commercial banks globally ranging in size from $1B to more than $1T in assets. Andi, PrecisionLender’s virtual insights coach, delivers recommendations in real time to help bankers build stronger relationships, leading to better deals. Banks who use PrecisionLender enjoy a mean increase of 29 basis in portfolio income after only two years. PrecisionLender clients also increase their number of accounts per relationship by an average of 42 percent after three years of using the platform.
As a result of this exciting customer success, PrecisionLender is growing rapidly. It is poised to increase its workforce by at least 50 percent in 2018—the most since the company’s inception. It also recently opened additional offices in the U.S., EMEA and APAC.
At this pivotal time in its growth, PrecisionLender sought a PR partner that could help the company to further publicly establish its unique segment of artificial intelligence within banking: applied banking insights for commercial banks.
“We are very excited about our partnership with A&G,” said Catherine Harrell, EVP of Global Marketing at PrecisionLender. “Humility is a core tenet of our company values, and we haven’t previously shouted from the rooftops about our company’s success. But we’re so proud of what we’ve accomplished and now is the time to proactively tell our stories, particularly those focused on the value created for our clients. I am inspired by the A&G team’s strategic approach and creative thinking, as well as the quick results they have generated. They are a true extension of my team.”
“PrecisionLender is precisely the type of company we love to work with,” said Tim Reeves, Principal at A&G. “They are sophisticated marketers with the kind of humble, trailblazing culture that we also value at A&G. We’re thrilled to have the opportunity to bring PrecisionLender the attention it deserves.”
PrecisionLender joins First Citizens Bank and Citrix ShareFile as North Carolina-based A&G clients.