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Preacher Cracks 'A Light For The Journey' in This Cinematic Beer Campaign

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MillerCoors-owned Saint Archer Brewing Company launches low calorie Saint Archer Gold with spot directed by Stink Films' Will Mayer

Preacher Cracks 'A Light For The Journey' in This Cinematic Beer Campaign
This month San Diego craft brewer, Saint Archer Brewing Company part of the MillerCoors family, is launching Saint Archer Gold, the newest and lightest addition to its portfolio, with 95 calories, 2.6 grams of carbs and 4.2% ABV. A brewery founded by a group of professional surfers, skateboarders, snowboarders, artists and musicians alike, and born from a belief that following the path less traveled always leads towards the journey of a lifetime, Saint Archer Gold is the culmination of the dedication and craft that’s made Saint Archer Brewing Company a cult success.

To launch Saint Archer Gold, which is rolling out in four markets initially before making its US national debut, the brand worked with Austin-based creative agency Preacher and Stink Films director Will Mayer. Preacher drew inspiration from the lifestyles of its founders to conceive the concept for the campaign, 'A Light For the Journey', inviting newcomers to find their own way and brighten their own paths with a low-calorie alternative that refuses to compromise on flavour. 



The fully integrated campaign is rolling out today in Austin, Arizona, Indianapolis and Charlotte, all markets chosen specifically for their affinity for craft beer. A :90 anthem spot is central to the campaign and will run online on MillerCoors and Saint Archer owned channels ,YouTube, and pushed heavily across social on Instagram and Facebook. In addition, three :30 spots will air on broadcast in Saint Archer Gold launch markets, along with ads running on radio, in-store and OOH.
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Client

Advertiser: MillerCoors

Brand: Saint Archer Brewing Co.

Vice President Marketing and Sales: Paul Verdu (MillerCoors)

President: Brad Nadal (Saint Archer Brewing Co.)

Senior Manager: Amanda Devore (MillerCoors)

Director of Marketing: Adam Warren (Saint Archer Brewing Co.)

Creative Director: Kylie Carnes (Saint Archer Brewing Co.)

Associate Marketing Manager: Alex Quigley (MillerCoors)

Post Production / VFX

Colourist: Adam Scott (The Mill)

Producer: Andrew Gilson (The MIll)

Finish: Shape + Light

Senior Producer: Shelby Wong (Shape + Light), Liza Kerlin (The Mill)

Creative Director: Rob Trent (Shape + Light)

Lead Flame Artist: Mark Youngren (Shape + Light)

Flame Assist: Austin Lewis (Shape + Light)

Telecine: The Mill

Executive Producer: Linda Jackson (The Mill)

Colour Assistant: Gemma Parr and Zack Wilpon (The Mill)

Colour Coordinator: Jessica Amburgey (The Mill)

VFX: The Mill

2D Lead: Philip Ineno (The Mill)

Sound

Sound Company: Pony Sound

Sound Engineer: Josh Wilson

Other

Photography: Supervision

Photographer Agent: Rebecca McCubbin

Photographer: Tim Barber

Creative Agency

Creative Agency: Preacher

Chief Creative Officer: Rob Baird

Creative Director: Marcus Brown

Art Director: Sally Franckowiak

Copywriter: Gabe Long

Chief Executive Officer: Krystle Loyland

Chief Strategy Officer: Seth Gaffney

Senior Designer: Steven Wimberley

Brand Manager: Kristen Meade (Senior)

Strategy Director: Marika Wiggan

Executive Producer: Stacey Higgins

Senior Producer: Shane Smith

Business Affairs: Miiko Martin

Production Company

Production Company: Stink Films

Director: Will Mayer

DOP: Ian Rigby

Executive Producer: Fran McGivern

Managing Director: Jeff Bron

Head of Production: Nick Fuller

Line Producer: Thaddeus Herrick

Music

Music Company: MAS

Music Supervision: Kat Hom

Executive Producer: Gabe McDonough

President: James Alvich

Offline

Edit Company: Cabin

Producer: Liz Lydecker

Editor: Scott Butzer

Edit Assistant: Nick Deliberto

Managing Partner: Carr Schilling

Genres: People, Scenic, Storytelling

Categories: Beers, Alcoholic Beverages

Preacher, Fri, 15 Mar 2019 10:46:03 GMT