As Business Head, Prashanth was instrumental in setting up Jack in the Box as the content-for-brands arm of Bang Bang Films, which eventually evolved into the digital agency brand of The 120 Media Collective. As the Founding Employee of Jack in the Box, Challapalli led its growth from startup to one of South Asia’s most respected and heavily awarded digital agency brands. Additionally, he oversaw the development and setup of video content production capabilities; fashion media brand, STRUT120 and other digitally rooted initiatives at The 120 Media Collective.
Roopak Saluja, Founder & Chief Executive Officer, The 120 Media Collective says, "Jack in the Box is what it is today thanks to Prashanth and the passion he put into building the brand. Our trajectory from hereon will be a testament to the foundation he built since 2009. That aside, his support and partnership to me has been of paramount importance in transforming what was just a commercials production company into a multi-platform content creator strongly rooted in film and digital capabilities. His next company has no idea how lucky they’ve gotten in getting him to join them. I wish him unlimited success ahead."
On his move, Challapalli said, "It has been a fantastic experience building Jack in the Box and the other verticals within The 120 Media Collective. The people, the awards, the brands are some of the best in the industry. I have managed to do everything that I wanted to do here and more. I leave with fond memories of a great agency brand I have helped create and some great people I have had the pleasure of working with. I am very confident that Jack in the Box will build on the legacy and scale even greater
Prior to joining Jack in the Box, he was Associate Vice President, Publicis Ambience. In earlier assignments, Challapalli has been with Dentsu, Bates, Rediffusion Y&R, Lowe and Ogilvy.
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Announcements on next steps at Jack in the Box Worldwide and The 120 Media
Collective will be made public over the next few days. In the interim, Abhishek Razdan, Head of Business Management, will run things at JITB reporting directly to Saluja.