As a digital product design studio, the fastest way POWERSHiFTER could think about making a positive impact on the situation of the current Covid-19 epidemic was to raise awareness and money to fight the outbreak.
The premise was twofold:
1) Raise awareness and get people to do better at social distancing
2) Raise money for WHO to find a cure and to fight the Coronavirus.
POWERSHiFTER heard a lot of frustration around the fact that when people did go out to get supplies and groceries others were not respecting the 6' distance recommendation. Its solution was to design a clothing line that was provocative in nature to bring awareness to the situation. The team created 'Stand the F*ck Back!' The shirts have the messaging front and back so you are not snuck up on in
POWERSHiFTER are product studio located in Vancouver Canada that is producing provocative social distancing merchandise to raise awareness and money to help fight the spread of the of Covid-19. 100% of all net proceeds will be donated to COVID-19 Solidarity Response Fund for WHO in the fight against the Coronavirus.