Powerful Spoken Word Spot Speaks to Harlem Communities on Covid-19 Vaccine Hesitancy

The Covid-19 pandemic has hit the world with devastating intensity and laid bare longstanding racial and socioeconomic health inequities. While the Covid-19 vaccines provide hope amid the pandemic, inequity remains. In many states, vaccination rates for Black Americans and Latinos are lower than average, leaving these communities unprotected from the ongoing pandemic.

Recognising this and the need to advocate for the Black and Latin communities, The William Julius Wilson Institute at Harlem Children's Zone launched ‘One Decision For Us.’ In an emotionally connective spoken word piece, this spot acknowledges the distrust and hesitancy, while highlighting the sheer impact on how one person's decision to get the vaccine can affect them, their loved ones, their communities and their culture.

Written by spoken word artist Justice Davis, the viewer witnesses an omnipresent Justice taking us through the piece.Throughout the film, there are emotional depictions of hardships communities faced during the pandemic, empowering moments of getting vaccinated, and how the decision to do so can define people and cultures most impacted by covid.

The film speaks directly to the communities in an inspirational and empowering way, while revealing how one personal decision can affect broader change. 

The campaign was developed by VaynerMedia and filmed by LA based filmmakers Reel Goats. 

This campaign launches across One Decision For Us’ Facebook, Instagram, TikTok and YouTube accounts, Out of Home, and on OneDecisionForUs.org. In addition, the campaign will feature influencers from key markets including New York, Newark, Atlanta, Oakland, Chicago, Detroit and Minneapolis.