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Powerful RAINN PSA Captures Fear of Transgender Abuse Survivors

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SMUGGLER's Samantha Scaffidi and Mirimar launch the film with the Rape, Abuse, & Incest National Network to highlight the discrimination transgender survivors of sexual abuse face
Powerful RAINN PSA Captures Fear of Transgender Abuse Survivors

This International Women’s Day, RAINN (Rape, Abuse, & Incest National Network) has partnered with director Samantha Scaffidi of SMUGGLER and creative agency MIRIMAR to develop and craft a powerful awareness piece that highlights the fear and violence transgender women face every day. The public service announcement shows how RAINN supports all abuse survivors. 

Walk explores how the discrimination that transgender survivors of sexual assault face surrounding their identities can create additional barriers to seeking help. This powerful PSA seeks to shift the conversation around these issues and ensure that survivors get the care and resources they need—because at RAINN, we help all survivors.

Walk is the second PSA Samantha has spearheaded for RAINN. In 2019, she created Wait, which examines the experience many survivors have while waiting to receive a sexual assault forensic exam, more commonly referred to as a rape kit. Due to a shortage of forensically-trained nurses and limited information on where to find them, survivors may have to travel long distances to find the nearest sexual assault forensic examiner or wait hours for an exam. This PSA shared why it's so important for Congress to pass legislation to improve access to critical care for survivors.

“It was always my desire to create a series of films addressing these issues,” says Samantha. “Each film enables us to show how a collective, universal trauma can affect different individuals and groups disproportionately. With the support of SMUGGLER my desire has become a reality. Wait was the first film highlighting systemic failure in our hospital systems. Our second film in the series addresses specifically how for transgender survivors of sexual assault, their identities – and the discrimination they face surrounding those identities – often make them hesitant to seek help from police, hospitals, shelters or rape crisis centers, the very resources that are supposed to help them. With the support of fellow creatives and RAINN, we can do so much to help shift the conversations surrounding these issues and take focused and purposeful action, ensuring that survivors get the care and resources needed.”

For Walk, Samantha collaborated with actor and model Leyna Bloom, a transgender rights advocate. Bloom was the first openly transgender model to appear on the cover of Vogue India and has walked runways in New York and Paris.

“I was very touched by director Samantha Scaffidi’s PSA 'Wait' in collaboration with RAINN. So when the call came to collaborate on the sequel, I was all in,” said Leyna. “As a survivor of sexual assault, this was a very personal project for me. I hope the film will help survivors, especially those of trans experience, not feel alone. This PSA is my poem presented to you from my lived experiences. My piece of broken heart, let it help heal something or someone.”

The aftermath of sexual violence can be frightening, difficult, and shocking for any survivor. In addition to the typical obstacles faced, transgender people face additional barriers and potential harassment because of their gender identity. This #InternationalWomensDay, RAINN wants survivors to know that we help and support survivors of all gender identities, races, sexual orientations, religions, and walks of life. We are here for everyone. Talk with one of our trained specialists on the National Sexual Assault Hotline today at 800.656.HOPE or online.rainn.org.  


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CAST

Starring: Leyna Bloom

Agency 

Agency: MIRIMAR - Los Angeles 

Founder & Chief Creative Officer: John McKelvey

Co-founder & Managing Director: Luke McKelvey

Creative Director: Nick Morrissey 

Art Director: Robbie Rane

PRODUCTION 

Production Company: SMUGGLER

Director: Samantha Scaffidi 

Executive Producers: Patrick Milling-Smith / Brian Carmody / Drew Santarsiero

Head of Production: Alex Hughes 

Producer: Luigi Rossi

Production Supervisor: Cheyenne Cage

1st AD: Donna Imbarrato

Director of Photography: Maceo Bishop

Wardrobe: Abby Oliver

Hair and Make Up: Abigail Hayden

Casting Director: Kate Antognini and Damien Bao

Additional Photography: Geoffrey Taylor

EDITORIAL

Editorial Company: Cartel 

Editor: Kyle Valenta

Assistant Editor: Grant Hall

Head of Production: Meagen Carroll

Executive Producer: Lauren Bleiweiss

VFX

VFX House: Method Studios

ECD / VFX Supervisor: Benjamin Walsh

Senior Producer: Pip Malone

Senior Flame Artist: Ian Holland

Graphics Artist: Uzi Mor

 
COLOUR 

Colour House: Company 3

Colourist: Sofie Borup

Producer: Alexandra Lubrano

 
SOUND

Music House: Citizen Music

Head of Production: Theo de Gunzburg

Executive Producer: Amanda Fink Mandell

Sound Designer: Jonathan Fuhrer

Assistant Sound Designer: Kai Rizzuto

Mix: Citizen Music 

Additional Editorial 

Additional Editorial: Stephania Dulowski

Genres: People, Storytelling

Categories: Awareness, Corporate, Social and PSAs

Sapka Communications, Mon, 08 Mar 2021 15:57:05 GMT