Powerful Billboards Use Life Moments to Help Find a Cure for Blindness

Creative 178 Add to collection
In the Company of Huskies partnered with Fighting Blindness to show the important moments people miss
Powerful Billboards Use Life Moments to Help Find a Cure for Blindness

In the Company of Huskies new campaign for Fighting Blindness encourages people to imagine a life without sight. Usually advertising messages bombard us with countless images and bright colours. This campaign does the opposite, and by doing so highlights an issue that affects a large number of people in Ireland. Fighting Blindness is an Irish charity working to find a cure to blindness through research and we hope this campaign will help get to the cure sooner. 

Laura Hally, communications manager at Fighting Blindness comments: “Fighting Blindness is a patient-led charity with a vision to cure blindness and support people living with sight loss. We work to empower the 247,000 children and adults in Ireland who are blind or visually impaired. This campaign very effectively highlights key life moments that people without sight miss out on - like seeing your baby’s first steps, or fireworks on a special occasion. Things that we all take for granted."

You can support the charity by visiting here.

Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.

Agency: In the Company of Huskies

Creative Director: Damian Hanley

Art Director: Laura Rice

Copywriter: Robert McBride

Client: Fighting Blindness

Communications Manager: Laura Hally

Categories: Awareness, Corporate, Social and PSAs

In The Company Of Huskies, 4 months ago