POWDR Taps Deutsch LA for Media and Business Intelligence

Deutsch LA has announced the addition of POWDR, an adventure lifestyle company, to its roster of clients. Following a competitive review, Deutsch LA has been tapped to handle business intelligence and media responsibilities for a number of POWDR’s adventure lifestyle destinations, including Copper Mountain, Eldora Mountain Resort, Killington and Pico Mountain, Mt Bachelor, Boreal Mountain Resort and Soda Springs, Woodward Park City, Woodward PA and Woodward West.

POWDR is one of the largest ski resort operators in North America, managing some of the country’s most iconic ski areas such as Copper Mountain in Colorado, Killington Resort in Vermont, Mt. Bachelor in Oregon, Snowbird and Woodward Park City in Utah, among others. Unique to the category, POWDR focuses on its adventure lifestyle offerings that are community gems and local to the core. The company’s diversified portfolio also includes Woodward experiential action sports company, Powderbird helicopter-skiing operation, and a media presence with Outside TV.

“With their focus on data inspired media strategy and growth driven business intelligence, Deutsch LA is in on the cutting edge of understanding today’s lifestyle consumer,” said Wade Martin, co-President, POWDR. “As we deliver on our vision to inspire every human being with cool experiences in awesome places, we look forward to a successful partnership with Deutsch LA as we strive to introduce more consumers to our diverse portfolio of properties.”

This announcement marks the latest in a series of media and/or business intelligence-only clients for Deutsch LA. The agency has seen growth in both departments with its specialised offering, servicing brands such as Patagonia, Bayer, Wawanesa Insurance and Cacique.

“POWDR’s philosophy of delivering memorable experiences and enhancing people’s lives is perfectly aligned with our own sensibilities,” said Kim Getty, CEO of Deutsch LA. “Every resort or brand they touch either unlocks a best-kept local secret or fuels an exceptional lifestyle adventure. We are excited to continue their community-first approach while leveraging holistic strategies across all resorts and brands.”

Deutsch LA will work alongside POWDR’s roster of creative partners that service all properties to integrate audience insights, media strategies, performance analytics and creative executions.