When Postmates’ Creative Studio conceptualised its campaign for a first-of-its-kind 'Bottom-Friendly Menu' in-app for Pride Month, Psyop, with co-directors Loren Christiansen and Michael DeWeese, jumped on board to produce the video asset.
To celebrate the LGBTQIA+ community and allies, Postmates created this campaign as a way to 'Eat with Pride' and enlisted Psyop to spearhead the visual storytelling aspects.
Not every meal is ideal if you plan on getting frisky soon after eating, and while heterosexual sex education is prevalent, there's not a lot of conversation out there about the best foods to eat before you engage in anal sex. That’s why Postmates is partnering with the founder of Future Method/Bespoke Surgical, anal surgeon and sexual health & wellness expert Dr. Evan Goldstein, and gay comedian Rob Anderson, to have a frank, but fun, discussion on the do's and don'ts of prepping for anal play, regardless of your sexual orientation, sex, or gender.
When Postmates (under the direction of a team of their LGBTQIA+ employees) brought up the idea of animating their message, they needed a partner with a strong creative vision, storytelling, and inventive character designs – which immediately led them to Psyop.
Psyop co-directors, Loren Christiansen and Michael DeWeese pulled in long-term partners, stop motion studio Screen Novelties, to help bring their vision to life in a whimsical yet provocative way.