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Posters on Paris Metro Encourage Us to Reach out to Homeless People

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The campaign from TBWA\Paris highlights the isolation that many homeless people feel

Posters on Paris Metro Encourage Us to Reach out to Homeless People
TBWA\Paris has been working with the association Entourage for two years now, and has just created a print campaign of six posters to raise public awareness about isolation of homeless people.
Knowing that in a day, a homeless person can run into 3000 people in the subway and sometimes just two of them say hello, the campaign is trying to appeal to the humanity of the other 2998 people.
These posters will be displayed during all summer in the Paris metro.

Entourage is an application that is also a social network. It connects people to each other and allows them to create a benevolent circle around homeless people in their neighbourhood.

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Clients: Jean-Marc Potdevin, Claire Duizabo

Creative Agency

Account Management: Anne Vincent, Stéphanie Decombe, Jeanne Bouchaud

Art Buyer: Elise Kubler

Art Director: Cédric Moutaud

Copywriter: Vincent Pedrocch

Creative Agency: TBWA\Paris

Executive Creative Directors: Faustin Claverie et Benjamin Marchal

Genres: People

Categories: Corporate, Social and PSAs, Charity

TBWA Worldwide, Tue, 16 Oct 2018 17:14:52 GMT