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Post-Quarantine Coming Out Should Be Easy for Everyone in LGBTQ+ Ad

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Egale Canada and TAXI Toronto launch 'Coming Out' film to foster conversations between the LGBTQI2S community and all Canadians

Post-Quarantine Coming Out Should Be Easy for Everyone in LGBTQ+ Ad
Coming out can be difficult and complicated, and it’s not something most cis-gendered, heterosexual Canadians have insight into. According to a recent study from Egale - a national LGBTQI2S human rights organisation - over 80% of LGBTQ+ individuals have felt distress related to their sexual orientation or gender identity, and 54% haven’t come out to their colleagues for fear of being rejected or bullied.

To bring attention to this issue, Egale and creative agency TAXI Toronto created ‘Coming Out’, a film made up entirely of user submitted footage. The film highlights the emotional struggles we’ve all had during the Covid-19 quarantine, and shows its parallel with the much more challenging isolation LGBTQ+ people go through when they can’t come out as who they are. The film encourages people to foster better, more accepting communities.


“With the global pandemic putting a halt to in-person Pride events, it is crucial now more than ever for people to feel safe in who they are – this film is a step in creating that awareness with a broader audience,” says Helen Kennedy, executive director of Egale Canada. “We hope it shines a light on important issues and conversations surrounding equality for our LGBTQI2S community in Canada and beyond.”

'Coming Out' runs online and on Egale’s social channels nationally through the summer.

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TAXI - Toronto, Fri, 19 Jun 2020 09:16:42 GMT