TAXI - Toronto
Fri, 19 Jun 2020 09:16:42 GMT
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Post-Quarantine Coming Out Should Be Easy for Everyone in LGBTQ+ Ad
Egale Canada and TAXI Toronto launch 'Coming Out' film to foster conversations between the LGBTQI2S community and all Canadians
Coming out can be difficult and complicated, and it’s not something most cis-gendered, heterosexual Canadians have insight into. According to a recent study from Egale - a national LGBTQI2S human rights organisation - over 80% of LGBTQ+ individuals have felt distress related to their sexual orientation or gender identity, and 54% haven’t come out to their colleagues for fear of being rejected or bullied.
To bring attention to this issue, Egale and creative agency TAXI Toronto created ‘Coming Out’, a film made up entirely of user submitted footage. The film highlights the emotional struggles we’ve all had during the Covid-19 quarantine, and shows its parallel with the much more challenging isolation LGBTQ+ people go through when they can’t come out as who they are. The film encourages people to foster better, more accepting communities.
“With the global pandemic putting a halt to in-person Pride events, it is crucial now more than ever for people to feel safe in who they are – this film is a step in creating that awareness with a broader audience,” says Helen Kennedy, executive director of Egale Canada. “We hope it shines a light on important issues and conversations surrounding equality for our LGBTQI2S community in Canada and beyond.”
'Coming Out' runs online and on Egale’s social channels nationally through the summer.
