Tue, 15 Jun 2021 13:39:57 GMT
The Post Office has launched a major new campaign calling on government and industry to work together to ‘Save Our Cash’. The campaign, which seeks to protect access to cash for consumers and small businesses across the country, is being driven by brand building, communications and analytics agency, Boldspace.
The year-old agency has created a campaign that brings to life the wide-ranging issues caused by declining access to cash alongside the solution Post Office provides. It champions the real stories of those relying on cash day-to-day and making an unarguable case for the now urgent need for the Government to legislate to ensure that banks continue to ensure access to cash remains free at the point of service.
Boldspace is providing strategy, creative, public relations, public affairs, production, and design services as part of the integrated brief. The campaign launched this week with six hard-hitting films of real people telling their own stories about what cash means to their everyday lives, with the campaign hub at saveourcash.co.uk enabling anyone to learn how cash impacts them and their communities, and take action.
The Boldspace team is being led by co-founder and managing director, Mike Robb, reporting to Post Office Government Affairs and Policy Director, Patrick Bourke.
Patrick Bourke, government affairs and policy director at Post Office, said: “Cash provides safety, security and even survival for millions of consumers and small businesses across the UK. This is why legislation is now needed to place an obligation on the banks, whose own customers’ interests we are concerned with, to ensure continued access to cash free at the point of service. We are excited about the campaign Boldspace has created to tell this story.”
Mike Robb, co-founder and managing director of Boldspace, said: “The scale and impact of the issue makes this campaign of fundamental importance. Millions of consumers and businesses rely on cash – enabling them to budget, save and survive – but with bank branches closing at a rate of more than 50 every month, access to cash is rapidly declining. We are delighted to be working on a campaign that could deliver so much benefit to so many people, while telling the positive story about the role of cash and the Post Office in our communities.”
Around eight million adults say they would struggle to survive without cash and 55% of cash-accepting small businesses deposit cash at least weekly – but access to cash is rapidly declining, with widespread bank closures across the country.
The seven films developed by Boldspace can be viewed here.