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Post Office Launches ‘Helpful’ Christmas Campaign

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Dare London's fourth instalment of 'Handled With Care'

Post Office Launches ‘Helpful’ Christmas Campaign

As part of a fully-integrated marketing campaign the Post Office® is informing the nation of what they’re doing to help make Christmas a little easier this year. The campaign launched this week in Print, Outdoor, Online and in Post Office branches. 


The advertising, developed by Dare and planned by Mindshare, focuses on communicating the things Post Office is doing in the run up to Christmas: opening longer, having extra staff in branches, installing more self-service machines and using their Online & Twitter channels to keep people up to date with useful information over their busiest time of year. 


This is part of Post Office’s major transformation, within the branch network, but also in its marketing department – this is the fourth installment in 12 months of the 'Handled with Care' brand story that continues to mark a shift away from tactical advertising and towards real investment in the brand. 


Stewart Fox-Mills, Head of Marketing at the Post Office, said: “At the Post Office, we understand the pressures of modern-day life and this is why we are changing to meet these demands.


“Christmas is an exceptionally busy time for everyone and this is why we are taking steps to make things easier for millions of people across the UK this year.


“We’ve extended our opening hours in branches, will have more self-service machines, more staff in branch and have improved our Christmas online support, including Twitter helpers.”

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lbbonline.com, Mon, 02 Dec 2013 11:24:59 GMT