DDB Warsaw and Porsche launch creative campaign in hope to keep Porsche owners at home until the global crisis is over
In a new campaign implemented for Porsche Poland, owners of sports cars are encouraged to stay at home. Despite the beautiful weather, empty roads and the fact of having dream cars, the conditions are not favourable for rides or leaving the house. So, creative community DDB Warsaw has prepared a campaign that not only supports socially desirable behaviour - which is currently done by many advertisers - but by fitting into the unique character of Porsche, emphasises the uniqueness and attractiveness of its cars.
Overnight, DDB Warsaw created a movie and a series of graphics encouraging viewers to leave their Porsche at home. They were all based on existing materials. In addition, the campaign encouraged Porsche owners to share photos of their cars parked in garages on social media. In this way, it was able to make sure that they comply with all safety recommendations.
Porsche owners from all over Poland joined the action, among them some Polish celebrities Piotr Kędzierski, Patryk Mikiciuk and Kuba Wojewódzki, arousing the interest of the press and fans. More owners are joining the campaign and other markets in which the Porsche brand is present have decided to adapt it.