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Pornhub Brings Visitors Back to Museums with Interactive Art Guide

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Officer & Gentleman help the adult brand turn porn lovers into art lovers with Classic Nudes, its guide to erotic artworks at the world’s most famous museums

Pornhub Brings Visitors Back to Museums with Interactive Art Guide

Pornhub, the world’s largest adult network, launched today Classic Nudes: An interactive audio and video guide to some of the world’s premiere art museums, focusing specifically on the most stunning nude masterpieces in their collections. 

Although tourism is beginning to make a comeback, many of our most beloved and respected art institutions are still feeling the effects of the pandemic. So in an effort to encourage their 140 million daily users to get excited about visiting museums, Pornhub wants to prove that their website isn’t the only place you can find priceless porn. Featuring more than 100 nude works of art from museums like the Louvre, the MET, Musee d’Orsay, Uffizi Gallery, Museo del Prado and the National Gallery, the guide was painstakingly curated with the help of an expert art historian in order to give users a feast for the eyes and the mind. 

See the interactive guide here.

To promote the guide, Pornhub released a SFW ad starring former adult performer and politician Cicciolina (Ilona Staller), well known in the art world for appearing alongside her ex-husband Jeff Koons in some of his most erotic and controversial artworks. In the ad, Cicciolina takes on the titular role of Botticelli’s 'Birth of Venus' as she motivates Pornhub’s users to appreciate nudity in a whole new context with the Classic Nudes guide.

See the SFW ad starring Cicciolina here

Behind the activation is the brand’s longtime creative agency Officer & Gentleman. According to Javi Iñiguez de Onzoño, executive creative director of the agency: “We wanted to introduce classic art to a whole new audience at a time when museums could use some extra attention. And what better way to do that than showing Pornhub’s users that they can find some of the sexiest scenes in history at the world’s most famous museums. And who knows? They may just learn to love art in the process.” 

Classic Nudes was designed for use when visiting the featured museums (with detailed maps showing the location of each work of art) or from the comfort of your home. The audio guide is voiced by adult star and radio personality Asa Akira, adding a humorous touch to some thoroughly researched art history. And as an added surprise for Pornhub’s users, each museum tour includes an adult video starring amateur couple MySweetApple, in which they recreate nude masterpieces from the collection with their own erotic twist.


Another Perspective

In recent years, society as whole has begun to reevaluate both art and the artists who create them and hold them to accountable for any unacceptable behaviour or themes depicted in their work.  With that in mind, all the pieces selected for this project have been contrasted and verified by a team of professional art historians in an effort to avoid any works of art that have an offensive subject matter or questionable historical background. 

However, as we are looking to the past, we have to take the historical context in which each of these works were created into account. And, unfortunately, due to many of the social conventions of the time, they lack the diversity seen in Western art today. So to give users a wider perspective, Classic Nudes has a section titled 'Another Perspective' featuring a selection of nude masterpieces from across the globe that depict a greater variety of cultures, subjects and viewpoints not widely represented in Western art, including pioneering works by women and BIPOC artists.

Pornhub’s sincere hope is that this project generates an interest in all art and encourages users to explore all the amazing artwork on display in museums across the world, not just those featured in Classic Nudes.


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Agency

Agency: Officer & Gentleman


Executive Creative Directors: Javi Iñiguez de Onzoño & Alex Katz


Managing Director: Jose Ortiz

Client Service Director: Marta Blanco


Account Supervisor: Inma Ortega


Account Executive: Marta Cintero


Creative Supervisors: Gonzalo Arica & Ricky Solano


Creative team: Nuria Ariza & Andrea Rubio


Agency Producer: Beto PF

Senior Copywriter: Andrew Boulton

Production


Production Company: Modular


Director: David Triviño


Producer: Julia Campo


Production Assistant: Adriana Adeva


Assistant Director: Borja Leyva


Director of Photography: Sergio Monjas


Editor: David Triviño


Colourist: Fran Condor


FX: Modular & Forgotten Fantasies

Genres: People

Officer & Gentleman, Tue, 13 Jul 2021 15:28:15 GMT