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Porch House Pays Homage to the NBA Finals for Kia’s New EV6

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Andrew Schneider directs new commercial highlighting the EV6's performance abilities

Porch House Pays Homage to the NBA Finals for Kia’s New EV6

Kia launched a stunt-based campaign for their new EV6 just in time for the NBA finals.

The commercial was directed by Andrew Schneider produced in partnership by Porch House, an award-winning media production company, and highlights the EV6 performance abilities. This campaign was all about bringing a basketball element to the stunt driving. Pitting a blue and red model against each other, representing East versus West. Porch House brought in two veteran stunt drivers to recreate famous basketball moves like the 'pick and roll' with the cars. 

The campaign took over KIA’s social channels for the entire duration of the NBA finals. 

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Client

Advertiser: KIA

Creative Agency

Creative Agency: Innocean

Creative Director: Chris DeNinno

Art Director: Jim Riddle

Creative Director: Steve Harbour

Executive Producer: Brad Johnson

Production Company

Production Company: Porch House

Director: Andrew Schneider

Executive Producer: Cody Autterson

Producer: Tyler Sgueglia

Genres: Action

Categories: Automotive, Cars

Porch House, Fri, 08 Jul 2022 07:15:00 GMT