Taylor James, London and New York based creative production studio, join forces with the UK’s leading Service charity, The Royal British Legion, to create the 2012 advertising campaign for the Poppy Appeal, launched nationally last week.
2012 has been a momentous year for Britain and continuing this rein, The Royal British Legion have launched an innovative outdoor campaign for the Poppy Appeal, raising awareness and donations for Armed Forces veterans on Remembrance Day. Taylor James is honoured to be part of the next defining national occasion this year, says Anna Roberts, director; “It means a lot to support a worthwhile cause and a tradition so significant to Britain. Seeing these evocative adverts on billboards and in underground stations around London, the city where Taylor James was founded, we hope to encourage people to pick up a poppy and donate to support The Royal British Legion’s work.”
The billboard and poster images are featured around tubes, railway stations and billboards around the capital in the run up to Remembrance Sunday on November 11th. The Royal British Legion teamed with the studio to execute the three print ads because of their CGI and photography-integrated production capabilities. Each image features a cut-out poppy revealing several different backdrops from around the capital; mechanics of the tube and the inside of a billboard plaque on a suit lapel, with the tagline ‘Something Missing?’
The Royal British Legion is a voice for the Armed Forces, providing emotional and financial support to former and current members and their families, the Poppy being an established nationwide symbol of Remembrance Sunday since 1921. During the Appeal, lapel poppies are adorned by many of the public, with the image of the poppy strongly linked to the charity itself. The Royal British Legion hopes to beat records and raise £42million for forces’ heroes and their families.
See the full campaign on the Taylor James website