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Group745
Group745
Group745
Group745
Group745
Group745
Creative in association withGear Seven
Group745
Popeyes Marks 50 Years with a Heartwarming Spot Discussing the Recipe of Love
27/06/2022
Group745
Advertising Agency
Miami, USA
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GUT Miami invites five couples who committed to love in 1972 to surprise their partners with a love letter
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In honour of the brand’s 50th anniversary, Popeyes is celebrating with a new signature chicken promotion, the return of its beloved Cajun Rice, and most notably – a tearjerking new campaign showcasing 50 years of love lessons.

According to one study by the Census Bureau, only six percent of married couples make it to their 50th anniversary. In honor of this massive anniversary, Popeyes invited five couples who also committed to love in 1972, to surprise their partners with a love letter and discuss their recipe for 50 years of love in a new video created by GUT Miami.


Now, Popeyes is extending the casting call to all couples celebrating 50 years as the brand plans to celebrate a select group of crowd-sourced love stories. Oftentimes 50th anniversaries are celebrated in local publications as the milestone and couple’s love story is shared within their community. Popeyes is taking this tradition and elevating it to a grander stage as they look to shine the spotlight on couples who have stood the test of time in a timeless national newspaper. 

Popeyes was founded in 1972 by Al Copeland in New Orleans, and since its doors opened on June 12th, the brand has offered guests fried chicken and southern sides that mimic the delicious homemade food you would find walking into any kitchen in the south. Its Louisiana roots and bold Cajun flavors and seasonings have allowed the brand to stand out with fans against the competition for decades.

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Brand
Agency / Creative