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Popeyes Marks 50 Years with a Heartwarming Spot Discussing the Recipe of Love

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GUT Miami invites five couples who committed to love in 1972 to surprise their partners with a love letter

Popeyes Marks 50 Years with a Heartwarming Spot Discussing the Recipe of Love

In honour of the brand’s 50th anniversary, Popeyes is celebrating with a new signature chicken promotion, the return of its beloved Cajun Rice, and most notably – a tearjerking new campaign showcasing 50 years of love lessons.

According to one study by the Census Bureau, only six percent of married couples make it to their 50th anniversary. In honor of this massive anniversary, Popeyes invited five couples who also committed to love in 1972, to surprise their partners with a love letter and discuss their recipe for 50 years of love in a new video created by GUT Miami.


Now, Popeyes is extending the casting call to all couples celebrating 50 years as the brand plans to celebrate a select group of crowd-sourced love stories. Oftentimes 50th anniversaries are celebrated in local publications as the milestone and couple’s love story is shared within their community. Popeyes is taking this tradition and elevating it to a grander stage as they look to shine the spotlight on couples who have stood the test of time in a timeless national newspaper. 

Popeyes was founded in 1972 by Al Copeland in New Orleans, and since its doors opened on June 12th, the brand has offered guests fried chicken and southern sides that mimic the delicious homemade food you would find walking into any kitchen in the south. Its Louisiana roots and bold Cajun flavors and seasonings have allowed the brand to stand out with fans against the competition for decades.

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Credits

Client: POPEYES

Matt Rubin: Chief Marketing Officer

Alexandre Antonello: VP of Marketing

Patricia Pieranti: Head of Marketing Communications

Andrea Dufford: Senior Manager, Brand Communications

Kerry Lange: Senior Manager, Brand Communications

Emily Ciantra: Senior Manager Public Relations and Brand Communications

AGENCY: GUT MIAMI

Anselmo Ramos: Founder, CCO

Carmen Rodriguez: CCO, Managing Director, Partner

Ricardo Casal: ECD, Partner

Juan Javier Peña Plaza ECD, Partner

Fernando Ribeiro: Chief Strategy Officer, Partner

Christian Pierre: Chief Intelligence Officer

Guido Fusetti: Head of Art

Danny Alvarez: Executive Creative Director

Tom Francesconi: Creative Director

Joselyn Bickford: Head of Account Management

Jennifer Rangel: Account Director

Carolyn Martin: Managing Account Supervisor

Nathalie Moreira: Senior Account Executive

Renata Neumann: Head of Production

Paul Van Wart: Senior Producer

Sofie Rosell: Associate Creative Director

Paulo Damasceno : Associate Creative Director

Jose Ramirez: Associate Creative Director

Jeffery Schermer: Associate Creative Director

Daphne Lefran: Copywriter

Morgan Flatt: Content Art Director

Tarahgee Morris: Content Copywriter

Jared Blinderman: Junior Copywriter

Buchun Jiang: Creative Consultant

Pablo Rosas: Director of Strategy

Anastasia Lara: Senior Strategist

Christopher Williams: Social Strategist

Cristina Cornejo Ayala Creative Manager

Junia Parodi: Creative Manager

Kristy Garcia: Social Project Manager

Carolina Perez: Project Manager

PR AGENCY: ALISON BROD MARKETING & COMMUNICATIONS

Lauren Bishop : Senior Vice President

Dara Schopp: Director

Kristin Martinez: Senior Account Executive

Mollie Birer: Account Executive

Kate Beeks: Account Coordinator

MEDIA AGENCY: HORIZON MEDIA

Bud Follet: SVP, Managing Director, Business Solutions

Jennifer Valentine: VP, Managing Director, Business Solutions

Michelle Futterman: VP, Director, Integrated Media Strategy

Ian Alers: Supervisor, Business Solutions

AUDIO HOUSE: Animal Music, Miami

Alberto Farinas: Executive Producer

Raul Garcia: Producer

Alberto Farinas : Composer

Raphaelle Thibaut: Composer

Paola Altamirano: Audio Engineer/Arrangement

PRODUCTION HOUSE: Untitled TV - Signature

Jillian Martin: Director

Kristin / Jim Evans: Co Founders Exec. Producers

Geoffrey Campbell: Exec. Producer

Denny Kennedy: Producer

Steven Mastorelli: DP

PRODUCTION HOUSE: m ss ng p eces - 50 Yrs of Love

Oge Egbuonu: Director

Bryan Latt, Kelly Martin Exec. Producer

Rebecca Davis: Head of Production

James Graves: Producer

Jessica Young: DP

EDITORIAL & Post Finishing: Cosmo Street

Evette Covarrubias: Managing Dir / Exec Producer Exec Producer

Edwina Lantigua, Naomi Spiro Producers

Jeff Grippe : Editor, Anthem

Hugo Jordan : Editor, 50 Yrs of Love

Nico Crangnolino: Finishing VFX

Leo Lovera: Color - Moving Forward

Genres: People, Storytelling

Categories: Retail and Restaurants , Fast food

GUT, Mon, 27 Jun 2022 14:48:49 GMT