Creative in association withGear Seven

Poo-Pourri Proudly Announces ‘Girls Do Poop’ in Latest Campaign

Humorous stories mark a shift from the brand’s breakout campaign ‘Girls Don’t Poop’
Since its launch five years ago, Poo-Pourri has been shunning taboos surrounding the discussion of relieving oneself with its hilarious, often viral online videos. 

Its breakout film was entitled ‘Girls Don’t Poop’, but the brand's latest initiative marks a big shift in its stance on the matter. Because, after all, #GIRLSDOPOOP, as the new campaign proudly announces.

With this campaign, Poo-Pourri hopes to encourage women to stop holding it in through a motivational spoken word performed by Andrea Gibson and open up the dialogue amongst women to let that shit out with hysterical real-life poop stories.  

As a follow-up to the spoken word, the brand is launching six off-the-cuff stories from real women who really poop. Earlier this year, it held an open casting call for women to share their stories, and was amazed by the outpour of submissions. Check out some of these wild, often hilarious, stories below. 


#GirlsDoPoop Spoken Word:

Written by Nicole Story, Andrea Gibson
Performed by Andrea Gibson
Directed by Nicole Story & Dixie Dixon
Produced by See Pictures

#GirlsDoPoop Stories:

Credits: Dixie Dixon
Director: Arianna LaPenne
Production Company: goodstory films
Executive Producers: Susan Horn Toffler & Paula Cohen
Producer: Tara Dolack Hoffman
Director of Photography: Adam Uhl
Production Design: Mark Newell and Katie Amrita
Post Production: Treehouse