Creative Director Luis Ghidotti joins Ponce Buenos Aires - part of the Lowe and Partners network – in April, as the new Executive Creative Director partnering Ricardo Armentano.
Luis joins Ponce Buenos Aires Santo, where he's been the Creative Director since the agency opened. In his new position, he will partner with Ricardo Armentano. Ghidotti has created campaigns for brands including Telecom Italia, Telecom Argentina, Milky Bar Diesel and Diet Coke. Ponce Buenos Aires is the multi award winning agency behind the Axe Effect for Unilever, Impulse, Nestle, Rexona, Stella Artois, Audi and Pureza Vital (Pure Life) waters.