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Policy Expert's Home Insurance Spot Covers Every Type of Person

Creative 58 Add to collection

The Corner launches Policy Expert’s first brand campaign

Policy Expert's Home Insurance Spot Covers Every Type of Person

Today sees the launch of a new brand campaign from the UK’s no.1 rated home insurance provider, Policy Expert. Developed by independent creative agency, The Corner, ‘Insurance for People Like You’ is about a brand that thinks customer-first, counter to a category synonymous with small print confusion and renewal run-arounds.  

Since launching in 2010, Policy Expert is now trusted by over 900,000 customers nationwide. They have taken to TV for the first time to build on this brand awareness and invite audiences to discover an insurance provider who does things a little differently.

Andrew Elder, policy expert: “Insurance often isn’t good enough for regular people; it’s boring, complicated, and hard to trust. Policy Expert provides home insurance that treats people honestly and openly. It’s for people like Darren in our TV campaign, who’d rather be playing with power tools than playing the insurance switching game!” 

Tom Ewart, chief creative officer and founder, The Corner: “Our latest work for Policy Expert is a true brand transformation: from new logo and brand identity through to website and TV campaign, all celebrating the customer. Darren is a normal everyday bloke who’s got better things to be doing than worrying about the price of his home insurance. Special thanks to director Vince Squibb for strong casting and the yellow pants.” 

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Client: Policy Expert

Chairman & CEO: Tony Deacon

Head of Sales & Marketing: Daniel Bunyan

Marketing Strategist: Andrew Elder


Agency: The Corner

CCO + Founder: Tom Ewart

Creative: Max Lowe

Creative: Max Lom-Bor

Strategy Director: Andrew Blakeley

Head of Production: Lauren Gray

Business Director: Fiona Bonar


Media: the7stars


Production: Academy

Director: Vince Squibb

Executive Producer: Simon Cooper

Producer: Tom Cartwright

Production Manager: Antonia Vickers

Director of Photography: Stephen Keith-Roach


Editor: Scott Crane @ The Quarry

Post: The Mill

Post Producer: Hannah Jarrold

Grade: James Bamford @ The Mill


Sound Designer: Parv Thind @ Wave Studios


Music Supervisor: Andy Rogers @ Eclectic Sounds

Composer: Ain't Misbehavin' by Benny Goodman

Genres: People, Dialogue

Categories: Insurance, Finance

The Corner London, Mon, 04 Oct 2021 10:18:05 GMT