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Police Departments Give Drivers 'Second Chances' to Raise Awareness for Organ Donation

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Donate Life California, alongside Casanova//McCann, McCann NY and McCann Canada, are thanking drivers for being registered organ donors

Police Departments Give Drivers 'Second Chances' to Raise Awareness for Organ Donation
Casanova//McCann, McCann NY and McCann Canada have launched a new campaign entitled “Second Chances” which gives drivers who commit traffic violations a “second chance” as thanks for being registered organ donors - thus giving fellow citizens a second chance at life. 

Created for Donate Life California, “Second Chances” premiered with three police departments: Fullerton and Placentia, California and the campus of Cal State Fullerton. 

The program launched in April, national Donate Life Month in the U.S. and was also extended to Calgary, Canada, creating a road map for other departments around the world to replicate and implement similar organ donation programs.

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Production Company

Production Company: Circle Productions, 4K

Executive Producer: Karen Tameanko (Circle Productions)

Director: Rob Turner (Circle Productions)

DOP: Rob Turner (Circle Productions)

Producer: Aaron Bernakevitch (CEO, 4K)

Sound: Justin Ross (4K)

1st AC: Phil Harrison (4K)

Production Service

Production Service Company: D’avant-Garde Media

Director: Francisco Pugliese


Music Company: JSM Music


Edit Company: Saints Editorial

Editor: Mark Paiva

Executive Producer: Michelle Rich

Creative Agency

Creative Agency: Casanova//McCann, McCann NY, McCann Canada, Craft Studios New York

Executive Creative Director: Marco Muñoz (Casanova), Josh Stein (Canada)

Creative Director: Fernando Poblete (Casanova)

Copywriter: Kristen Scharf (Casanova)

Producer: Flor Castaneda (Casanova), Olia Dallimore (Producer)

Chief Creative Officer: Eric Silver (North America, NY)

President: Ingrid Otero-Smart (Casanova)

EVP, Chief Creative Officer: Elias Weinstock (Casanova)

Associate Creative Director: Francisco Rojas (Casanova)

Senior Copywriter: Christian Mondragon (Casanova)

Senior Art Director: Roman Gonzalez (Casanova)

Account Executive: Anthony Chavez (Casanova)

Broadcast Production: Humberto Rodriguez (Director, Casanova)

Associate Producer: Caitlyn Thompson (Casanova)

Editor: Nano Recondo / Voltron (Casanova), Ilysa Katsap (Craft Studios)

Director of Digital Operations: Jonathan Lackey (Casanova)

Content team: Eric Wang (Jr. Content Creator, Casanova)

Business Affairs: Ann Davis (Casanova)

Creative Director of Technology: Nir Refuah (Executive, NY)

Chief Production Officer: Nathy Aviram (NY)

SVP, Executive Producer: Dave Herman (NY)

Design director: George Katz (Co, NY)

Director: Eric Perin (NY)

DOP: Eric Perin (NY)

Director of Communications: Rahel Rasu (VP, McCann Worldgroup North America)

Communications Director: Bruce Stockler (NY)

Director of Technology: Erik Kroha (VP, NY)

User Experience: Peter Gallo (SVP Director, NY)

Executive Producer: Jacqueline Bellmore (Canada), Karen Hannegan (Craft Studios)

Account Director: Marissa Gladstone (Canada)

Chief Communications Officer: Jeremy Miller (NY)

Brand Development: Caroline Murphy (SVP, Canada)

SVP Executive Producer: Dave Herman (NY)


Advertiser: Donate Life CA, Canadian Transplant Association, CSUF Police Department, Fullerton Police Department, Placentia Police Department

Genres: People

Categories: Safety, Corporate, Social and PSAs

McCann North America, Wed, 17 Apr 2019 11:46:56 GMT