senckađ
Group745
Group745
Group745
Group745
Group745
Group745
Creative in association withGear Seven
Group745

Police Departments Give Drivers 'Second Chances' to Raise Awareness for Organ Donation

17/04/2019
Advertising Agency
New York, USA
294
Share
Donate Life California, alongside Casanova//McCann, McCann NY and McCann Canada, are thanking drivers for being registered organ donors
Casanova//McCann, McCann NY and McCann Canada have launched a new campaign entitled “Second Chances” which gives drivers who commit traffic violations a “second chance” as thanks for being registered organ donors - thus giving fellow citizens a second chance at life. 

Created for Donate Life California, “Second Chances” premiered with three police departments: Fullerton and Placentia, California and the campus of Cal State Fullerton. 

The program launched in April, national Donate Life Month in the U.S. and was also extended to Calgary, Canada, creating a road map for other departments around the world to replicate and implement similar organ donation programs.

Credits
Agency / Creative
Production
Production Service
Editorial
Music / Sound
More News from McCann North America
ALL THEIR NEWS
Work from McCann North America
Clooney & DeVito
Nespresso US
04/11/2015
21
0
ALL THEIR WORK