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POLAR+ Reveals the Truth Behind One of the Internet's Most Famous Memes

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BETC's campaign for new CANAL thriller channel delves into the origins of Disaster Girl

POLAR+ Reveals the Truth Behind One of the Internet's Most Famous Memes
Internet memes – we’re all familiar with them and we all have our favorites. One meme that has been particularly popular is the Disaster Girl.

Its origins unknown, one day she just appeared in our feeds and browsers, the same image over and over, each time with a new funny background or caption.

Its obscurity and mysterious ancestry may have contributed to its success but have also wrecked the minds of millions of internet users.

So, who more fit than POLAR+, the new CANAL channel dedicated to thrillers, to spread some light on the phenomenon?

For its launch, POLAR+ and its agency BETC wanted to show that nothing is more satisfying than an investigation, regardless of its topic.

In the documentary-style film, we get to follow the serious police investigation going to the bottom with the origins of the iconic internet meme Disaster Girl, the girl with the devious smile in front of a house on fire.

The result of the investigation is shocking... 

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Advertiser: POLAR+

Clients: Jean-Marc JURAMIE, Mathilde VILLETTE

Media: Romain MERIELLE, Juliette DUPUIS

Creative Agency

Art Director: Julien VERGNE

Client Director: Elsa MAGADOUX

Copywriter: Alexandre GIROD

Creative Agency: BETC

Creative Assistant: Marie GLOTIN

Deputy Managing Director: Guillaume ESPINET

Executive Creative Director: Stéphane XIBERRAS

Genres: Documentary, Storytelling

Categories: Streaming Services, Media and Entertainment

BETC Paris, Fri, 17 Nov 2017 09:47:40 GMT