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Polar Bear Reveals Its Sweeter Side in Milkana Cheese Lollipop Ad

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Post production studio Juice brings CG polar bear to life in spot from Publicis Shanghai

Polar Bear Reveals Its Sweeter Side in Milkana Cheese Lollipop Ad

Dairy brand Milkana has launched the new packaging design for its Milkana Cheese Lollipop in the Chinese market. To mark the launch, Publicis Shanghai has created a lighthearted spot featuring a friendly, CG polar bear, created by post production studio Juice in Poland. 

For the Juice team, the most challenging part of the production was creating a unique concept for the polar bear: "We wanted to achieve something between a cartoon look - think The Jungle Book - and a real-life animal," notes the team at Juice. "That is why the Milkana bear's movements are very natural. Despite being a friendly character, he also looks a bit serious in a few shots – this is the contrast we wanted. Also, the environment itself is quite specific – it's developed to look like the Arctic, but the colours soften the look, making the Milkana world feel like a fairy tale."

video
Milkana - Polar Bear
view more - Creative
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Client

Advertiser: Milkana

Post Production / VFX

Post Production Company: Juice, Root FX, Rocket Infotech

Producer: Radosław Idczak

VFX Supervisor: Marcin Orzechowski

Art Director: Wojciech Magierski

Concept Artist: Wojciech Magierski, Zuzanna Gałuszka, Magdalena Kułaga, Maciej Haraf

Matte Painting: Wojciech Magierski, Maciej Haraf, Przemek Nawrocki, Tomasz Świżewski

FX Artists: Kamil Kryński

Tracking Artists: Jarosław Handrysik

Animation: Aleksandra Rafalska, Paweł Żugaj Modeling Artists

Lighting: Jarosław Handrysik, Łukasz Walicki, Marko Zaric

Lead Compositor: Szymon Jaskuła

Compositor: Szymon Jaskuła, Paweł Białowąs, Przemysław Czapla, Tomasz Potakowski, Krzysztof Łucki

Coordinator: Maciej Tunikowski

Sound

Sound Company: Juice Sound

Producer: Magdalena Ekiert

Creative Agency

Creative Agency: Publicis Shanghai

Production Company

Production Company: WE productions (China)

Executive Producer: Tanya Wu, Echo Zhu

Producer: George Xu

Director: Marcin Filipek

Art Director: Ming Ming

Music

Composer: Szymon Wysocki

Music Company: Juice Sound

Genres: Animation, Music & Sound Design, Visual VFX, People, Scenic

Categories: Food, Dairy

Juice, Wed, 29 Aug 2018 13:13:53 GMT