Dairy brand Milkana has launched the new packaging design for its Milkana Cheese Lollipop in the Chinese market. To mark the launch, Publicis Shanghai has created a lighthearted spot featuring a friendly, CG polar bear, created by post production studio Juice in Poland. 

For the Juice team, the most challenging part of the production was creating a unique concept for the polar bear: "We wanted to achieve something between a cartoon look - think The Jungle Book - and a real-life animal," notes the team at Juice. "That is why the Milkana bear's movements are very natural. Despite being a friendly character, he also looks a bit serious in a few shots – this is the contrast we wanted. Also, the environment itself is quite specific – it's developed to look like the Arctic, but the colours soften the look, making the Milkana world feel like a fairy tale."