Creative in association withGear Seven

Poignant Facebook Film Introduces Community Platform to Bring People Together during This Pandemic

Advertising Agency
New York, USA
Editors' Choice: The video was created by Droga5 New York and is set to Kate Tempest’s moving poem ‘People’s Faces’
Mark Zuckerberg has posted a video on Facebook that captures the historic global moment we’re all living through.

Cutting together scenes of human life being torn apart by the coronavirus pandemic, as well as alluding to ways we’re all finding ways to cope, the film titled ‘Never Lost’ is set to the evocative words of British spoken word artist Kate Tempest in the form of her 2019 poem ‘People’s Faces’, recited over a gentle piano track.

We made a short film "Never Lost" to honor the solidarity and resilience of so many people coming together during this...

Posted by Mark Zuckerberg on Tuesday, 31 March 2020

The video was created by Droga5 New York in partnership with the Facebook Marketing team. In it we see streets that would usually be bustling left deserted, while doctors, paramedics and medical workers giving everything to save lives and get through this outbreak. We also see the suffering this is causing - the illness taking hold and loved ones separated. There’s plenty of hope throughout though - we see families and friends finding new ways to be together digitally and art being created to get us all through.

"We're never lost if we can find each other," the end copy reads.

The film was cut together from real content, both user-generated and photojournalistic. It introduces Facebook’s Community Help Platform at, where users can offer or request aid from neighbors for tasks like grocery delivery or food distribution. There, they can also donate to or set up their own fundraisers to support relief efforts. The spot will be running on US national and local broadcast as well as on digital advertising channels.