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Poignant Campaign from TBWA\Paris Switches Love for AIDS

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Agency takes a stand on World AIDS Day for charity organisation AIDES

Poignant Campaign from TBWA\Paris Switches Love for AIDS

While all the tools exist to end the AIDS epidemic, more than 6000 new infections occur each year in France alone. HIV remains a major public health problem in the country, as well as internationally where the epidemic continues to wreak havoc.

At the individual level, people living with the virus still suffer from much discrimination. The fear of contamination should no longer change our relationship with HIV-positive people. Today, thanks to the effectiveness of treatments, they can live a normal life and do not transmit the virus anymore.

That’s the reason why, on December 1st, World AIDS Day, AIDES and TBWA\Paris will launch a new awareness campaign and appeal for donations.

"We want to remobilise opinion and call to support the fight against the AIDS virus, but also against hatred and stigmatisation. The fight against AIDS has always been a bearer of strong values, especially solidarity. Solidarity with people living with the virus, solidarity with vulnerable people, solidarity with our friends in developing countries," says Aurélien Beaucamp, President of AIDES. 

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Client

Advertiser: Aides

Art Director: François Claux, Swann Richard

Music

Sound Design: TBWA\Else

Creative Agency

Account Management: Anne Vincent, Véronique Fourniotakis, Marion Floch, Thomas Devynck

Creative Agency: TBWA\PARIS

Executive Creative Director: Benjamin Marchal, Faustin Claverie

Categories: Corporate, Social and PSAs, Charity

TBWA Worldwide, Thu, 30 Nov 2017 15:27:45 GMT