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PNC Bank's Virtual Wallet Takes the Stress Out of Banking

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'It’s Time to Get More From Your Bank' from Deutsch NY shows the ease in PNC Bank's latest feature

PNC Bank's Virtual Wallet Takes the Stress Out of Banking

As Covid-19 shuttered the country in March, Deutsch New York and PNC Bank leaned in to the shifting landscape – from refining messaging, assessing production on a daily basis, the portrayal of consumers in a socially distancing world, and facilitating a 100% remote shoot – and were able to create relatable and witty work showcasing the ease of banking with PNC’s Virtual Wallet checking account. The effort launched nationwide the week of August 17th with over 100 assets across traditional and digital platforms.  

Deutsch wanted to bring to life the advanced features in PNC’s latest checking account, and demonstrate that, today, people rely so much more on technology in other aspects of their lives, why not their checking account? The campaign asks: times have changed, why hasn’t the way you bank? 

PNC Bank Pizza
PNC Bank Henry
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SVP, Dir. of Brand Mgmt & Marketing Centers of Excellence: Dresdyn Hefferen

VP, Senior Marketing Manager: Amy Farrell

VP, Senior Marketing Manager: Lisa Schaeffer

AVP, Marketing Manager: Jenna Yanchik

Deutsch NY Creatives

Chief Creative Officer: Dan Kelleher

EVP, Executive Creative Director: Jeff Vinick

EVP, Executive Creative Director: Joanne Scannello

Associate Creative Director: Jeff Good

Senior Art Director: Dahee Song

Art Director: Amrit Sahni

Copywriter: Ross Harris

Project Manager: Christy Key

Project Manager: Nina McLaughlin

Content Production

EVP, Director of Integrated Production: Joe Calabrese

Senior Producer: Drea Segura

Art Production

SVP, Director of Print and Art Production: Sarah Manna

Print Production

Executive Print Producer: Jeanette Luis

Print Producer: Melissa Betancur


Digital Producer : Matt Onorato

Account Planning

SVP, Group Planning Director: Shreya Mukherjee

Associate Director: Sam Rothschild

Account Management

EVP, Group Account Director: Barbara Chandler

SVP, Account Director: Rakesh Talwar

VP, Account Director: Derek Magesis

Account Supervisor: Ryan Schira

Account Executive: Justin Suh

Media Planning/Buying: Karen Benson, Sarah Rankin, Oliver Plunkett, Caitlin Dilks, Olivia Polk, Meaghan Kiley, Sophie Cheston, Lena Oliver, Lori Watkins, Dylan Adams, Maureen Burzynski, Marlena Schmidt, Michelle Munera, Morgan Busch, Kirenjot Kaur, Jiaqi Li, Dharti Patel

Business Affairs

SVP, Director of Business Affairs: Maria Taris

VP, Group Director Business Affairs: Stacy Schwartz

Senior Business Manager: Nikki Balekjian

Associate Business Affairs Manager: Sara Jurman


Production Company: RadicalMedia

Director: Steve Miller

Executive Producer: Gregg Carlesimo

Head of Production: Frank Dituri

Producer: Carla Tate

Production Service

Production Service Company: Circle Productions

Executive Producer: Tom Murray

Talent Producer: Tania James

Production Supervisor: Mike Gill


Editorial: CosmoStreet

Editor: Tom Scherma

Editor: Maura Woodward

Senior Producer: Paolo Solarte

Assistant Editor: Joshua Berger

Editorial (Social):  Steelhead New York

Editor: Alex Christenson

Executive Producer: Jeff Morgan

Producer: Zack Herpy

Assistant Editor: John Kowalchuk

Visual Effects

Visual Effects, Graphics, Animation: The Mill

Executive Producer: Heath Raymond

Producer: Ija Ochoa

Creative Director: Mario Stipinovich

Art Director: Tetsuro Mise

Designer: Morgan O'brien

2D Lead: Kieran Hanrahan

2D Assist: Alexis Jo


Telecine: The Mill

Colourist: Mikey Rossiter

Colour Producer: Evan Bauer

Colour Assist: Andrew Ceen


Music/Licensed Music Tracks:  APM Music

Music/Licensed Music Tracks (Social) — Music Bed: “The Bright Side (Inst)” by Summer Kennedy


Audio Post: Sonic Union

Sound Designer/Mix Engineer: Steve Rosen

Senior Producer: Pat Sullivan

Genres: Comedy, People, Dialogue

Categories: Banking, Finance

Deutsch NY, Thu, 20 Aug 2020 18:44:27 GMT