Plusnet, the award-winning communications provider, has today announced an industry leading set of promises to customers, in a move set to shake up the communications market.
Fixed price contracts, proactive end of contract notifications and account reviews are now available to new residential and business customers across Copper, Fibre and Fibre Extra packages. Existing customers can take advantage by re-contracting.
To celebrate this news Plusnet has today started a multi-channel marketing campaign (Proud to Care).
The lead 40” TVC features Plusnet Joe salvaging a date night at a less-than-lively pub by showing just how much he cares with a heartfelt performance of Cyndi Lauper’s Time After Time.
Alongside the hero TVC, there are a number of customer experience-specific TVCs, radio and press executions, as well as deeper consumer engagement activations through PR and social. Plusnet’s new brand campaign has been produced by Karmarama, who also secured an IPA Effectiveness award in 2016 for working for Plusnet in 2016.
Steve Wilson, director of commercial, marketing and digital, said: “At Plusnet we have always been passionate about doing what is right for our customers and are proud to be on their side. Just as Plusnet Joe does for his partner, we put the needs of our customers first, which is why we’ve responded to massive irritants across the market.
“We are committed to providing each and every customer with a brilliant experience at great value. With this ethos, we know we are at the forefront of the industry – but this won’t stop us from always striving to do more.
“We’ve responded to some of the things customers find most frustrating: by guaranteeing no mid-contract broadband or line rental price rises our new fixed price contracts give customers complete peace of mind about the price that they will be paying for the entirety of their contract. No more nasty bill shocks.
“We know customers can be frustrated when they reach the end of their contract and their prices can change – our end of contract notifications and account review will help customers fully understand their options and make sure they are on the best package for them. It’s a big milestone for the business and we’re delighted to offer more for less to our customers.”
Not stopping at being voted the best value broadband provider by uSwitch five years in a row, Plusnet is committed to paving the way in the communications industry, and this is just one part of an ongoing commitment to genuinely put its customers at the heart of the business.
The new brand campaign launches on the 8th August.
Creative Agency: Karmarama
Executive Creative Director: Dickie Connell
Chief Creative Officer: Nik Studzinski
Planning Director: Claire Taylor
Global Business Lead: Alex Guyan
Agency Producer: Jenny O’Connell