Peach
Hobby home page
liahome
Soundlounge
Electriclime gif
jw collective
Contemplative Reptile
Editions
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South Africa Edition

Plusnet's Touching Campaign Shows How Deeply They Care for Customers

Creative 489 Add to collection

Karmarama's campaign is fronted by Plusnet Joe to highlight the broadband providers range of new promises to customers

Plusnet's Touching Campaign Shows How Deeply They Care for Customers
Plusnet, the award-winning communications provider, has today announced an industry leading set of promises to customers, in a move set to shake up the communications market. 
 
Fixed price contracts, proactive end of contract notifications and account reviews are now available to new residential and business customers across Copper, Fibre and Fibre Extra packages. Existing customers can take advantage by re-contracting. 
 
To celebrate this news Plusnet has today started a multi-channel marketing campaign (Proud to Care). 


The lead 40” TVC features Plusnet Joe salvaging a date night at a less-than-lively pub by showing just how much he cares with a heartfelt performance of Cyndi Lauper’s Time After Time.  
 
Alongside the hero TVC, there are a number of customer experience-specific TVCs, radio and press executions, as well as deeper consumer engagement activations through PR and social. Plusnet’s new brand campaign has been produced by Karmarama, who also secured an IPA Effectiveness award in 2016 for working for Plusnet in 2016.   
 
Steve Wilson, director of commercial, marketing and digital, said: “At Plusnet we have always been passionate about doing what is right for our customers and are proud to be on their side.  Just as Plusnet Joe does for his partner, we put the needs of our customers first, which is why we’ve responded to massive irritants across the market.  
 
“We are committed to providing each and every customer with a brilliant experience at great value. With this ethos, we know we are at the forefront of the industry – but this won’t stop us from always striving to do more. 
 
“We’ve responded to some of the things customers find most frustrating: by guaranteeing no mid-contract broadband or line rental price rises our new fixed price contracts give customers complete  peace of mind about the price that they will be paying for the entirety of their contract. No more nasty bill shocks.  
 
“We know customers can be frustrated when they reach the end of their contract and their prices can change – our end of contract notifications and account review will help customers fully understand their options and make sure they are on the best package for them. It’s a big milestone for the business and we’re delighted to offer more for less to our customers.” 
 
Not stopping at being voted the best value broadband provider by uSwitch five years in a row, Plusnet is committed to paving the way in the communications industry, and this is just one part of an ongoing commitment to genuinely put its customers at the heart of the business.  
 
The new brand campaign launches on the 8th August.  
view more - Creative
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.
Creative Agency

Creative Agency: Karmarama

Executive Creative Director: Dickie Connell

Chief Creative Officer: Nik Studzinski

Senior Planner:

Planning Director: Claire Taylor

Global Business Lead: Alex Guyan

Agency Producer: Jenny O’Connell

Production Company

Production Company: Kream

Director: Stephen Pipe

Producer: Gwilym Gwillim

VFX: Envy Advertising

1st AD: Dom Ashbridge

Director of Photography: Richard Mott

Offline Editor: Matt Chodan @ Gorilla TV

Colourist: Danny Wood

Production Designer: Simon Davis

Digital Production Company

VFX Supervisor: Martin Waller (Flame Artist)

Music

Music Company: Theodore / Wake the Town

Sound Design: Arge @ Envy

Client

Advertiser: Plusnet

Post Production / VFX

Nuke Artist: Amy Smith

Genres: People

Categories: Internet, Utilities

Karmarama, Wed, 08 Aug 2018 08:08:48 GMT